Feel the relaxed and casual essence of California in the Levi’s® and ERL collection
by Gabriel Córdoba Acosta
We find ourselves in front of one of the most surprising collaborations since the moment it was announced: Levi’s® x ERL. We could say it’s the alliance of the season, but we don’t want to get ahead of ourselves and we prefer to be sensible for once in our lives, because as you already know, in this vibrant industry everything can change from one minute to the next. Let’s see how the year ends…
Back to the collab, it captures the relaxed and casual essence of California, which can be seen in all the denim garments that appear in the line. Here you’ll find some of the San Francisco brand’s most iconic models, all reimagined, like the 501®, Split Leg Jean, Stay Loose, and Low Rise Flare. But among all those mentioned above, there is one in particular that could be considered the jewel in the crown, and that’s the shorts that look like oversized boardshorts that have been cut from a jumpsuit, offering a new shape reminiscent of Venice Beach.
The lower pieces are accompanied by upper ones such as overshirts, Sherpa jackets, one short and boxy (Sherpa Trucker), and one longer (Sherpa Duster Trucker). On all these items the ERL logo is embroidered in neon orange. The fun thing about this detail is that it appears in random places to give a unique sense of spontaneity.
Using an adjective related to “unique” is how Eli Russell, founder and creative director of ERL, described the experience of working with the legendary denim company: “It was very exciting to work with the Levi’s® team in the design process. He adds: “As authenticity is most important to me, I really enjoyed going through the Levi’s® archives to fully understand the heritage of the brand and to see how people over the years have personalised it and made it their own. Our Levi’s® x ERL collection has a very grunge, casual, skater energy. It’s easy to wear every day, but still identifiable with a clear voice and signature.”
Karyan Hillman, Product Director at Levi Strauss & Co, shares Eli’s sentiments, saying, “It’s been incredible working with the ERL team, exploring and crafting new reinterpretations of our denim basics while infusing ERL’s signature point of view: the collection brings together a strong blend of both ERL and Levi’s® authentic, California roots.”
Levi’s® x ERL collection is now available for purchase. You can do so through the Levi’s website, on the Levi’s® app, and in select Levi’s® stores. It will also be available at Dover Street Market and selected shops worldwide.
Check out the campaign images below:
Introducing KENZO-PACE: The Second Release Of The Debut Sneaker Series From Kenzo By Nigo
Refuge Worldwide & Carhartt WIP Announce 16-Date European Tour
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”
FANG NYC’s FW25 collection pulls from creative director Fang Guo’s travels, from Georgia’s concrete Kartlis Deda monument to Crete’s pink sand beaches, to play with contrasts.
Reebok and multitalented artist Tobe Nwigwe are back with the second chapter of their collaborative “Reebok x Chukwu” partnership.
Rihanna’s FENTY x PUMA collaboration returns with a fresh take on football-inspired fashion.
To celebrate the release of Senua’s Saga: Hellblade II on PlayStation 5, Ninja Theory has teamed up with London’s Passarella Death Squad for a limited capsule collection.
ERL marks its fifth anniversary with a new version of its signature skate shoe, the Electric Blue Vamp.
Skepta and PUMA are back with a tight, all-black collection that strips streetwear down to its essentials.
Wood Wood enters a new chapter with its FW25 Double A campaign, the first collection under creative director Brian SS Jensen and head of design Gitte Wetter.
Leandro da Silva photographed by Emil Huseynzade and styled by Vladimir Frol de Moura, in exclusive for Fucking Young! Online.
PUMA is re-releasing its special 2003 H-Street sneakers in two Jamaica-inspired colorways, just in time for Notting Hill Carnival.
Delvinas and Antón lensed by Willy Villacorta and styled by María Hernandez, in exclusive for Fucking Young! Online.
Viegas is someone who grew up immersed in music and community, with a desire to create spaces where people feel seen and free.
Johnatan Aba and Yoni Goor captured by the lens of Italo Gaspar and styled by Marchesini Matilde & Stefani Sofia, in exclusive for Fucking Young! Online.
Stüssy keeps growing, and its newest store in Biarritz, France, is proof.
DJOOKE opens up about his journey from Portuguese small towns to Lisbon’s DJ scene, the birth of iconic LGBTQ+ party BALAGAN, and his vision for inclusive nightlife.
Nicolas Benitez at New Icon photographed by Diego Bigolin and styled by Daniel Zazueta, in exclusive for Fucking Young! Online.
Massimo Osti Studio’s latest collection, Continuative Garments, stays true to the brand’s philosophy: clothes should work effortlessly in everyday life.
For Fall/Winter 2025, Billionaire Boys Club turns its focus to Jamaican sound system culture, drawing from the raw energy of dancehall, reggae, and lovers rock.
Salomon has teamed up with JJJJound to reimagine the XT-6 in two very different ways.
The fragrance captures the fleeting bloom of the osmanthus flower, a winter surprise in Kyoto.
Borsalino’s Fall/Winter 2025 campaign, captured by Pablo di Prima and shaped by Agata Belcen’s art direction, turns hats into something more than accessories. They become extensions of the people wearing them, subtle yet full of presence.
The brand’s… »
A reimagined version of their classic Plantaris, this ultra-limited release swaps the usual for titanium, turning a familiar shape into something that feels like it’s from 2075.
With a remarkable voice that challenges the status quo, Marval Rex is redefining cultural + transgender identities through the lens of comedy, performance, and thoughtful discourse.
SAVVA at Angels Project photographed and styled by Alberto Saguar, in exclusive for Fucking Young! Online.
Rombaut’s new drop, Ground I, is the latest step in their barefoot series, a shoe that keeps getting simpler, quieter, more like a sculpture than just footwear.
Rick Owens’s first major retrospective in Paris, Temple of Love, transforms the Palais Galliera into a ritualistic sanctuary.
