Hélas Winter 2022 Campaign
by Adriano Batista
As a tribute to vintage World Cup jerseys, Hélas gives us an inside look at the playful lifestyle of baby foot. The collection highlights playful yet introspective pieces such as the HÉLAS WORLD CUP Football Jersey in 11 different variations, the LINK Puffer Jacket, the DUROY Corduroy Jacket, and the AI Knitted Zipped Polo offering casual, technical clothing that is perfect for your end of the year festivities. No matter what you have planned, Hélas has you covered.
In order to highlight this Winter 22 season, Hélas stays local, capturing the before and after their own baby foot World Cup tournament in Paris. This shoot creates a playful atmosphere, following the clothes as they are worn in a flat before the tournament, during the tournament, and after the tournament skating in the streets.
Take a look below:
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