Tommy Hilfiger unveiled its collaboration with British designer Martine Rose, born from a mutual affinity for sportswear. This capsule consists of modern basics that fuse street style with unique preppy details.
Putting a new spin on the aesthetic of both brands, this 35-piece gender-inclusive collection is inspired by icons from the TOMMY HILFIGER archives of the ’90s, updated through the vision of Martine Rose. In the collection, you can see a powerful game of colors and graphics in exaggerated proportions, which provides an urban style, with an ironic touch. Key pieces include varsity jackets, sweatshirts, puffers and coats, spiced up with pop details, rich hues and Martine’s signature prints.
“I have really enjoyed exploring the American subculture to create a campaign that not only celebrates, but also highlights marginalized communities,” says Martine Rose. “TOMMY HILFIGER has always been a brand that I have been inspired by, and that is why this collaboration has been such a natural and organic union.”
The campaign, shot in suburban Miami by noted photographer Buck Ellison, features diverse couples in typical domestic scenes, with the goal of redefining traditional 1990s American culture. As well as chaps and jockstraps Martine surprise as key products, this powerful and culturally rich campaign brings a cheeky edge while embodying the beauty of the diverse spirit of America today.
Take a look below:
The collection is available now at select Tommy Jeans stores and at www.tommy.com.
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