Ambush joins the world of metaverse with its iconic POW ring
by Gabriel Córdoba Acosta
There is no doubt that the world of the metaverse and everything related to it is one of the fields that is developing the most and that is generating the most expectation in recent times. One of the first to patent it and bet on it was the current creative director of Balenciaga, Demna Gvasalia, or as he now wants to be known, “DEMNA”. As was to be expected, the rest of the brands have not been slow to consider joining the digital world and the one considered by many to be the nearest future. Can you guess which brand has been the last to want to join the world of the metaverse? Ambush.
Yes, the Korean brand founded by its creative director, Yoon Ambush, has been the latest to publicly state its plans to join this field, specifically with its POW!® design, which will become a series of 2,022 NFT.
But in case you still don’t know exactly what the “POW” design is, we’ll tell you. This design has to do with a ring considered to be one of the brand’s first iconic pieces, worn by Kanye West and Pharrell Williams among others, and made in a layer of gold. This accessory in question will be reimagined and taken to the world of digitalization and will be accompanied by a collection entitled POW® “Reboot” NFT, which will be composed of multiple variations of the accessory and we will be able to find it in different colors: “Glitter Purple”, “Neon Green” and “Matte Gradient”.
On the other hand and as a novelty, the digital assets of the brand will serve as a membership card and all those who have it will have the privilege of exclusive access to physical and online events that Ambush performs. In addition, collectors of such items (of which there are more every day) will also have priority access to future limited edition collaborations and exclusive NFT releases.
What do you think of Ambush’s latest addition to the world of the Metaverse, and are you ready to join in? If so, make a note of this date, February 14th, as that’s when these rings will go on sale and the Ambush Metaverse will open in early March.
Where will you be able to get your hands on them? On the brand’s OpenSea and Discord channels.
MOOSE KNUCKLES x ECKHAUS LATTA
Blossom Out
actual
Ambush joins the world of metaverse with its iconic POW ring
previous
MOOSE KNUCKLES x ECKHAUS LATTA
next
Blossom Out
Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
DAVID CATALAN unveiled its Fall/Winter 2025 campaign, photographed by Dulce Daniel and styled by Alexandra P. Soler.
New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
Pigmentarium has launched a new fragrance, La Petite Mort, created in collaboration with the artist Adonxs.
Kith has opened its first flagship store in the United Kingdom on London’s Regent Street.
The Spanish footwear brand Victoria is marking its 110th anniversary.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
DSQUARED2 presents its Pre-Fall 2026 men’s collection with the idea that “life is a game.”
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
AMIRI has opened its first European flagship boutique in Milan.
Vivobarefoot introduces the Sensus Moc Lace-Up Leather, a shoe that connects a traditional design to a modern barefoot philosophy.
The first cover story of Fucking Young!’s DREAMCORE issue features models Davin Brunson & Bell Hinova.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
The selection offers options for men of all ages, including brothers, sons, fathers, uncles, and grandfathers.
The book is a collection of portraits taken over two years, documenting the people who define the city’s club scene.
MANCANDY unveiled its Spring/Summer 2026 collection, titled “ROOT: ANCESTRAL FUTURE.”
MOOHONG’s Spring/Summer 2026 collection reinterprets classic menswear.
Since launching his eponymous Lutz Huelle label in Paris in 2000, the German-born designer has built a reputation for reshaping codes that capture a certain joy that celebrates the individual.
Lanvin presents its festive season collection for 2025. The theme centers on togetherness, celebrating the joy of giving and the warmth of close relationships.
Photographer Pierrot has turned his lens on Rumah Rubah, the Balinese home of Gildas Loaëc, co-founder of Maison Kitsuné.
Oakley is reissuing its iconic X-Metal Juliet sunglasses, a model personally selected by Travis Scott in his new role as the brand’s Chief Visionary.
The mudac museum in Lausanne has given Swiss designer Kévin Germanier a carte blanche for an exhibition titled “Les Monstrueuses.”
This range is designed with a focus on sustainability, as every piece is made from carefully selected leftover leathers and fabrics.
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
