HKFG Edition FW21 at Paris Fashion Week
by Anna Barr
Since 2013 Fashion Farm Foundation (FFF) has been organizing HKFG bringing a spotlight on Hong Kong designers at Paris Fashion Week. While the global pandemic has reshaped the fashion landscape into the new digital era, HKFG was creative in their approach by hosting a screening event in Paris, adjacent to all government protocols, for industry insiders based in the city. For the wider international fashion community, they could experience the film premiere of PONDER.ER and THE WORLD IS YOUR OYSTER on the official calendar of Paris Fashion Week selected by the Fédération de la Haute Couture et de la Mode.
Stylists, journalists, photographers, and buyers in Paris visited the two-day installation. The new normal brought on from the global pandemic was also reflected in both FW21 collections. For PONDER.ER the pandemic was a time to rethink on the environment front and explore sustainable practices. At THE WORLD IS YOUR OYSTER, took a journey inwards and reflected on the overlooked space at home.
It was clear, that in order for fashion to move forward into the new era, we need to pause and look around us first. While we enjoyed the homegrown Hong Kong talent in Paris this season, we are looking forward to the day when the physical and digital worlds in fashion will merge in person again.
HKFG Edition FW21 at Paris Fashion Week photography by Krystal Kenney
About Fashion Farm Foundation :
(FFF) is a non-profit organization established in 2012, founded by a group of enthusiastic fashion entrepreneurs and fashion educators in Hong Kong. Aiming to build a synergy among Hong Kong-based fashion designers, cultural practitioners, industry experts and retailers, FFF pledges to promote Hong Kong’s fashion design by encouraging and fostering collaborations between the business, lifestyle, educational and cultural sectors. FFF also serves as a communication gateway between young designers and fashion experts to share experiences and exchange ideas through a wide range of interactive events such as runway shows, professional seminars, individual interviews, forums and group discussions. Positive comments have been received from media, buyers and participating designers for all of its previous events.
Dior Men Presents The Maxi Saddle
Tom Ford Fall/Winter 2021
Rodrigo Haberfeld captured by the lens of Hudson Rennan, in exclusive for Fucking Young! Online.
As his time at Balenciaga comes to a close, Demna presents his final collection for Spring 2026 titled “Exactitudes”.
For Pride 2025, Levi’s is centering its celebration on the power of safe spaces and queer solidarity.
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience.
This summer, the brand presents its new swimwear collection. These aren’t just pieces to wear, but to feel.
Christian Corr captured by the lens of Juan Retallack, in exclusive for Fucking Young! Online.
The Louise Trotter era at Bottega Veneta has officially begun, and in no other way than by presenting their new advertising campaign “Craft is our Language”.
American designer Matthew M. Williams is back in the fashion industry with a new project.
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
