adidas Originals in partnership with travel platform Trippin links up with the rap icon in Barcelona in the buildup to his performance at Primavera Sound Festival with a lo-fi documentary directed by Will Robson-Scott. Pusha T explores the Spanish city in #OZWEEGO as he discusses how journey both literal and mentally, informs the artist you are in that moment.
Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design.
Pusha T is the epitome of an artist who has consistently reinvented himself yet stayed true to where he’s come from. This act of reinvention is illustrated in the film with feature of the OZWEEGO, adidas’ Originals latest silhouette, which takes its cue from radically reinventing styles past. As a brand that is defined by its deep connections to culture, adidas Originals is no stranger to the importance of history and lasting impressions but their strength is in using that to inform their future. Pusha T and OZWEEGO synergies are born out of an ethos that reinvention is about more than the surface level. It’s about digging deeper to create bold new ideas, pushing the envelope and challenging yourself to raise the bar.
“Travelling has definitely broadened my horizons, it has helped me to see and take in other perspectives and be open to other ways of life in every aspect.”
adidas Originals #OZWEEGO dropping worldwide June 22nd
Troye Sivan celebrates 10th Anniversary of his planitun debut album with BLUE NEIGHBOURHOOD – Ten years on, set for release on February 13, 2026. Limited Edition features two additional tracks – “Swimming Pools” and “Strawberries & Cigarettes” – plus a reimagined cover art.
Titled “Generation Gucci”, the lookbook acts both as a nod to the archive and a projection of aesthetic continuity, layering historical codes to build a distinct vision for the house.
Salomon is marking the 20th anniversary of its ACS PRO trail sneaker with a special edition. The release honors the shoe’s past while focusing on its continued relevance.
UNWRAPPED 2025 marks Grindr’s fifth annual global snapshot of queer culture, powered by insights from more than 15 million monthly users and 32,000 community votes.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
