RELS B. gets the new adidas Deerupt
by Fucking Young!
adidas Originals celebró hace sólo unos días el lanzamiento de su nueva silueta, DEERUPT, con un gran evento de dos días en uno de los edificios más emblemáticos de Paris: el Carrousel du Louvre.
El rapero mallorquín Rels B., uno de los protegidos de adidas Originals, asistió al evento pudiendo probar en primicia la nueva silueta en la que la cuadrícula y los colores rojo y azul, son los protagonistas. El fotógrafo Alberto Lacourreye inmortalizó el momento en las calles de la ciudad de la luz.
Rels B. que también ha sido confirmado para la próxima edición de Sonar 2018, ya colaboró con adidas hace unos meses en el lanzamiento del videoclip para su tema “ES MEJOR”, que ya sobrepasa los 9 millones de visitas en youtube. “Puede que mi éxito se deba a que no voy de nada”, comenta cuando los medios le preguntan por las claves de su popularidad.
El diseño de las Deerupt está inspirado en la planificación urbana, la arquitectura y los fenómenos naturales. Una silueta que apuesta por el minimalismo usando por primera vez siluetas de running de los años 80 – adidas Marathon y New York Runner– con una construcción flexible y ultraligera. Cuando se deforma a proporciones exageradas y se inyecta un color eléctrico, la rejilla se transforma en un motivo visual atrevido para el día de hoy.
adidas Deerupt disponible por 99,95€ en www.adidas.es/deerupt
Images courtesy adidas by Alberto Lacourreye
MOAM collective international by Willem Sizoo
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