Wooyoungmi Spring/Summer 2018
by Anna Barr
SS18 explores street art, taking WOOYOUNGMI’s romantic lifestyle into the real and active world of the skater.
Watching Lords of Dogtown, the biopic of a group of ferocious young L.A. skaters known as the Z-Boys, Mme Woo & Katie Chung were captivated by the gritty lifestyle and attitude, a stark contrast to the romantic and sophisticated universe of WOOYOUNGMI. The surfboard shop where the team came together was the first place to combine art with boards, pulling graphics from local graffiti. Art being so closely bound with real life appealed to the duo. Looking further at the relationship between street art and skaters they were drawn to pro-skaters Mark Gonzales, Lance Mountain and Steve Caballero and their lifestyles, a free-spirited mix of skating and art.
The elegant WOOYOUNGMI man is glimpsed in relaxed, undone tailoring. Utilitarian cargo pants combined with field jackets or over-sized suit jackets are a non-conformist take on tailoring, in virgin wools or soft cotton twills with E-stitch embroidery. A photo of renowned skater Tony Hawk riding his board in a tailored suit stuck with the designers, visualising an urban skate scene of unbuttoned collars and loosened neckties, with a technical parka thrown on top. The WOOYOUNGMI logo is a feature of the season, stamped across the sole of skate-style footwear, pulled up sport socks, tee shirts and knits.
Jordan Barrett by Ellen von Unwerth
Pairs Project “Dogme: Privodeet” a film by Cesar Love Alexandre
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
This is only the brand’s second location worldwide.
Alejandro Carrascosa photographed by Paulino Cobalto and styled by Cala Xiang & Victor von Schwarz, in exclusive for Fucking Young! Online.
The collaboration celebrates the artist’s lasting impact on music and culture.
This winter, BOSS and Steiff have created a collaborative capsule collection.
The New Zealand collective returns with a record that expands their lush, dreamy world while keeping intimacy at its core.
For Fall/Winter 2025, Barbour and Baracuta draw inspiration from the Northern Soul music movement.
Designer Eli Russell Linnetz has partnered with the technology company 1X for the launch campaign of NEO, the first humanoid robot made for the home.
The color appears in underwear, ready-to-wear, and simple everyday essentials.
