AMH Spring/Summer 2016 Lookbook
by Adriano Batista
For Spring/Summer 2016 Ashley Marc Hovelle take inspiration from the 1992 cult classic “White Men Can’t Jump”.
Referencing the films vibe through quotes, prints, silhouettes, bold statements and rise of street-ball fashion, the collection is titled – WIN OR LOSE.
As the film eloquently explains: “Sometimes when you win, you really lose, and sometimes when you lose you really win, and sometimes when you win or lose you actually tie, and sometimes when you tie, you actually win or lose. Winning or losing is one big organic globule, from which one extracts what one needs.”
AMH uses 90’s inspired silhouettes including oversized drop shoulder t-shirts, sweatshirts, vest and street-ball shorts. Re-inventing their classic jersey with a sleeker hand feel, AMH also introduce a new softer, structured interlock fabric for their tailored shorts, trousers and a new zip-through funnel neck jacket. Alongside their staple heat seal laser cut applications you will find embroidered badges, new invisible glued seams, framis tape detailing and unique binding tape finishes.
Ashley Marc Hovelle uses Hawaiian printed shirts and shorts inspired from Woody Harrelson’s character bringing vibrant blood orange, emerald blue and deep orchid colours to their signature collection. By using an advanced form of fine digital printing the brand is able to print vibrantly directly on to black garments. This unique process paved way for their collaboration with artist Anna Glover to create detailed hand painted tropical birds and jungle leaves on t-shirts, shorts and trousers.
Carbon Spring/Summer 2016 Lookbook
Side Effects
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