Showcasing connection between the artist and the athlete, the short film directed by Julien Soulier and Adrien Landre features three characters wearing the BWGH for Puma sneakers. This highly anticipated drop exclusively launches on 6th December online and available instore on the 7th December from the finest retailers worldwide. This launch is a just a taste of what to expect from the continued collaboration in FW14.
David Obadia and Nelson Hassan founded French label Brooklyn We Go Hard back in 2010 and since have collaborated with renowned street wear brands. Their love of PUMA dates back to their youth so it was only a matter of time for this exciting partnership to kick off. For the first collaboration, the ever-popular R698 gets a unique makeover that combines BWGH’s Parisian style with PUMA’s rich heritage.
BWGH’s, David Obadia directed the creative process of the collaboration and in the design it is clear to see his obsession for intense and pure colours. Obadia takes inspiration from the American painter Mark Rothko, famous for his work in the Colorfield Painting movement. Rothko believed that colours were a true language and that is evidently imagined in the graduation of the deep blues for the BWGH x PUMA R698. The name of the whole collaboration – Bluefield – pays homage to his work.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
