30th Anniversary of GEL-LYTE ™ III: ASICS X 24KILATES
by Laura Vifer
ASICS and the iconic 24Kilates store from Barcelona team up to pay tribute to one of the most iconic sneakers of the Japanese brand: GEL-LYTE ™ III.

30 years is nothing and at the same time a lot. ASICS is celebrating the 30th anniversary of the amazing ASICS GEL-LYTE™ III, the most emblematic piece of ASICS SportStyle, ever.
In 1984 Mitsui-San joined ASICS where he then became a part of the team that developed the GEL technology behind what would become the brand’s most iconic sneaker, the GEL-LYTE III. The success with the GEL technology, however, did not come expectedly as the initial design for the GEL-LYTE series was originally rejected more than once. As head designer for the Gel Lyte series, Mitsui-San saw great potential in the sneaker that no one else understood at the time and being the rebel he is, he stuck with his designs. After finally being released in 1990, the GEL-LYTE III stood out from the crowd with its split tongue and did not meet the wide success that it has today, as it continues to serve as the brand’s most iconic sneaker. 2020 will also be the last time that the genius Mitsui-San will be working with ASICS before he goes into a happy and well-deserved retirement. His style and principles will be the maximum in this re-edition of the GEL-LYTE ™ III in the original colors, which drives us to go against the odds and circumvent the logic to follow our own path under the mantra “Go Against the Odds.”
For this great occasion, 24Kilates and ASICS are teamed up in this series in which the emerging local talent of Barcelona stands as the protagonist. Designer Carmen Barceló, the host and creative Pau Relats star in this unique connection between past and present captured by the lens of Laura Vifer through the streets of Barcelona.
The ASICS GEL-LYTE ™ III will be available at 24Kilates and ASICS.com next November 15th














#GLIII30 #GELLYTEIII @asics_sportstyle
Credits:
Photography by Laura Vifer
Muha by Regina Khanipova
Production by HIGHXTAR.lab
Talents: Carmen Barceló & Pau Relats
Catching up with Branko Popović, one third of the brainchild behind FASHIONCLASH
Everything You Need To Know About HEAD Genève Catwalk Show 2019
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.