30th Anniversary of GEL-LYTE ™ III: ASICS X 24KILATES
by Laura Vifer
ASICS and the iconic 24Kilates store from Barcelona team up to pay tribute to one of the most iconic sneakers of the Japanese brand: GEL-LYTE ™ III.
30 years is nothing and at the same time a lot. ASICS is celebrating the 30th anniversary of the amazing ASICS GEL-LYTE™ III, the most emblematic piece of ASICS SportStyle, ever.
In 1984 Mitsui-San joined ASICS where he then became a part of the team that developed the GEL technology behind what would become the brand’s most iconic sneaker, the GEL-LYTE III. The success with the GEL technology, however, did not come expectedly as the initial design for the GEL-LYTE series was originally rejected more than once. As head designer for the Gel Lyte series, Mitsui-San saw great potential in the sneaker that no one else understood at the time and being the rebel he is, he stuck with his designs. After finally being released in 1990, the GEL-LYTE III stood out from the crowd with its split tongue and did not meet the wide success that it has today, as it continues to serve as the brand’s most iconic sneaker. 2020 will also be the last time that the genius Mitsui-San will be working with ASICS before he goes into a happy and well-deserved retirement. His style and principles will be the maximum in this re-edition of the GEL-LYTE ™ III in the original colors, which drives us to go against the odds and circumvent the logic to follow our own path under the mantra “Go Against the Odds.”
For this great occasion, 24Kilates and ASICS are teamed up in this series in which the emerging local talent of Barcelona stands as the protagonist. Designer Carmen Barceló, the host and creative Pau Relats star in this unique connection between past and present captured by the lens of Laura Vifer through the streets of Barcelona.
The ASICS GEL-LYTE ™ III will be available at 24Kilates and ASICS.com next November 15th
#GLIII30 #GELLYTEIII @asics_sportstyle
Credits:
Photography by Laura Vifer
Muha by Regina Khanipova
Production by HIGHXTAR.lab
Talents: Carmen Barceló & Pau Relats
Catching up with Branko Popović, one third of the brainchild behind FASHIONCLASH
Everything You Need To Know About HEAD Genève Catwalk Show 2019
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
Jun Takahashi has imagined the season in the most bohemian, easy, and relaxed way possible.
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
