3.PARADIS Fall/Winter 2025 Campaign
by Adriano Batista
3.PARADIS presents its Fall/Winter 2025 collection, titled Quiet Storm. The campaign explores the passage of time and the poetry found in life’s natural cycles. It is a meditation on slow time, on growth, memory, and the quiet patterns that define a lifetime.
The collection is rooted in the memories of its creator, Emeric Tchatchoua, specifically his recollections of Montreal winters. It captures a specific contrast: the cold serenity of the outside world against the warmth of a safe, intimate space inside. The clothes carry a sense of comfort and reflection, an invitation to pause and fully inhabit the present moment.
Tchatchoua describes it as “a meditation on pausing, on presence, and on the fragile beauty of fleeting moments.”
The campaign brings this idea to life through a poetic game of hide-and-seek. The same characters are shown at different stages of life: as a child, an adult, and an elder. The act of counting and seeking becomes a metaphor for existence itself, with its rhythms of disappearance, return, and renewal. Feelings of innocence and nostalgia blend gently with the theme of time.
The clothes themselves support this vision. The silhouettes are voluminous, the fabrics are tactile, and the color palette is muted and dreamlike. Draped layers and rounded shapes suggest the comfort of memory, while soft textures mirror the feeling of time being suspended.
Check out the campaign images below:
3 PARADIS CAMPAIGN photographed by Jacques Mollet
3 PARADIS Team
AD: Emeric Tchatchoua
Creative project manager: Shabba Pinheiro
Creative producer: Irfane DJEBLI
Production company: Vanta
Producer: Marc-Antoine Brouard
Line producer: Eloïse Grebil
Unit manager: Arthur Bloch
Casting: Elliot Morpuss, Manon Lavigne & Rohn Lebo
Stylists: Rudy Gbapa & Daniel Manene
Set designer: Sabrina Jill Forté
Set designer team: Nesrine Bouamama, Hanna Quesnel, Anissa Harrat, Amina Zeroual,
Aymeric Beck, Julie Bernier, Charlyne Sanogo, Auriane Cerdan
Photographer: Jacques Mollet
Digital Operator: Nathan Zaoui
1st Light Assistant: Constantin
2nd light Assistant: Capucine
Movement director: Yohan Hatyé
Hair stylist: Enezia Straba
Make-up artist: Eliza Roux
Models: Ethan Zola, Emmanuel Yebe, Herbie Gordy, Ayoub Chiad, Rayan Mazuel, Christophe Mazuel,
Yunna Xia, Maierhaba Maimaitiaili, Elodie Morgane Claude, Kimiko Hirose
First look: H&M’s Glenn Martens Collection
Between Frames
Ilyusha photographed by Carl Niklas and styled by Artem Sparrow, in exclusive for Fucking Young! Online.
The campaign explores the passage of time and the poetry found in life’s natural cycles.
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