On Thursday 1 August, Y-3 opened its second store in London in collaboration with luxury retail partner Hervia. The store is located at 12 Floral Street in a Grade II listed building originally built in 1838.
The store’s interior follows an ultra -clean aesthetic, which perfectly reflects the brand’s global signature retail concept. The 150 square metre space has combined the use of modern materials, whilst highlighting the distinct period features such as the arch windows and steel pillars.
Upon entering the store, customers will notice the frosted glass shelving that display the footwear against tinted mirrored walls. This distinct approach gives you a 360 degree view of the product. The lighting system has been developed in partnership with lighting specialists, Erco. This dynamic system uses a series of different settings which creates a different ambience. Products and sections can be highlighted and also tailored to suit the space depending on the time of day and the seasons.
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