When in 1966 ‘Newsweek’ introduced a survey of the teenager, its cover image featured a young couple wearing Wranglerjeans. By then, the famed American denim brand had already gone through a revolution – from being the functional, go-to choice of rodeo riders and those who loved the great outdoors, to that of urbanites driving new thinking in culture and attitude. Wrangler was the definitive denim brand of youth. It’s still the same today, with Wrangler this year marking both its 70th anniversary and history of being progressive, pop and ever relevant to the shifting needs of its fashion fans’ lifestyles.
To observe this milestone birthday, for April Wrangler launches its celebrations with a special global collection, new ‘Wrangler 70 Years’ Kabel font logo and a new advertising campaign. All are inspired by archive finds that reflect both the 1970s’ newfound creativity in denim and its youth culture’s upbeat and optimistic mood – while tapping into the current strong trend for nostalgia.
Capturing this spirit of fun, festivals and long summers, Wrangler further marks its 70th anniversary with a premium collection made in collaboration with the Summer of Love’s seminal artist Peter Max.
The ‘Wrangler 70 Years’ advertising campaign echoes the collection by bringing to its striking imagery a genuine 1970s fashion editorial feel to it, with the focus on close-up product details and a subtly sexy suggestiveness. In sum it’s a creditable dip into Wrangler’s long past, in order to create a welcome tonic for today.
Riccardo Tisci unveiled the first part of his Fall/Winter 2019 campaign for Burberry, featuring Burberry enlists Finn Rosseel and Maxwell Annoh shot by Danko Steiner.
Necessity Sense’s FW19 collection derives from East Asia’s late 80’s to early 90’s indie film era. A contrasting period defined by the city’s economic boom while the underworld rapidly evolves through tight streets of the concrete wilderness.
Thobeka Mbane created this story in exclusive for Fucking Young!, to explore the soft side of a black man, to break the stereotypes about what makes a man.
Calvin Klein continues with its #MyCalvins campaign for Fall/Winter 2019, this time featuring Diplo, Odell Beckham Jr., Jacob Elordi, Lay Zhang, and Matthew Noszka, shot by Daniel Jackson.
Once again, hummel joins forces with Mexican designer, Willy Chavarria, to present a second collaboration inspired by the #5683 – the overriding message of LOVE.
Take a look below at some of the best looks and cool people captured by the lens of Marc Medina during the SS2′ edition of CIFF, in exclusive for Fucking Young!
Photographer Claudia Maturana and stylist Carla Cristallini teamed up to create this video featuring models Dário Maturana, Joan Mahiques, and Luca Ateca, in exclusive for Fucking Young! Online.
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