When in 1966 ‘Newsweek’ introduced a survey of the teenager, its cover image featured a young couple wearing Wranglerjeans. By then, the famed American denim brand had already gone through a revolution – from being the functional, go-to choice of rodeo riders and those who loved the great outdoors, to that of urbanites driving new thinking in culture and attitude. Wrangler was the definitive denim brand of youth. It’s still the same today, with Wrangler this year marking both its 70th anniversary and history of being progressive, pop and ever relevant to the shifting needs of its fashion fans’ lifestyles.
To observe this milestone birthday, for April Wrangler launches its celebrations with a special global collection, new ‘Wrangler 70 Years’ Kabel font logo and a new advertising campaign. All are inspired by archive finds that reflect both the 1970s’ newfound creativity in denim and its youth culture’s upbeat and optimistic mood – while tapping into the current strong trend for nostalgia.
Capturing this spirit of fun, festivals and long summers, Wrangler further marks its 70th anniversary with a premium collection made in collaboration with the Summer of Love’s seminal artist Peter Max.
The ‘Wrangler 70 Years’ advertising campaign echoes the collection by bringing to its striking imagery a genuine 1970s fashion editorial feel to it, with the focus on close-up product details and a subtly sexy suggestiveness. In sum it’s a creditable dip into Wrangler’s long past, in order to create a welcome tonic for today.
While everyone has been trying to redevelop sportswear the past few seasons, Casablanca actually offers something that feels fresh with revisiting retro cuts styled with silk scarves and pearls.
Japanese designer Masayuki Ino, the winner of the 2018 LVMH Prize, chose to present his new collection in a typical Japanese family restaurant where authentic dishes are served as well as Western menus including pizzas, burgers, and fries.
Rapper Offset, who is one-third of the hip-hop trio Migos, presented his collaboration with luxury brand Laundered Work at the American Cathedral in Paris which has turned something into a new hot runway spot ever since Vetements showed there back in 2016.
Rick Owens earns the buzz as far as ambiguity is concerned. His dichotomy is mesmerizing: the manner through which he identifies something out of the slightest atom, turning it into an explosive weapon (the heels, for instance) is noteworthy.
The energy of this season is strong, mysterious, almost mystical. The colorful fantasy of distant countries mixes with 70s rock, and grunge meets sport.
The latest collection of Raf Simons had a moving, emotive connotation because the people he portrayed epitomize an abduction into something different, clinging an intriguing narrative of scattering.
Having just launched in 2019 their menswear line, in 2020 Anton and Ksenia Schnaider continue to give a masculine update to the brand’s signature and carry-over items.
Inspired by Michael Halsband’s unique photographs capturing a series of iconic black and white portraits of Andy Warhol and Jean Michel Basquiat, Anthony Vaccarello has re-edited in collaboration with Everlast an exclusive collection of boxing accessories for Saint Laurent Rive Droite.
Waight Keller’s purpose of redefining the modern man can be classed a forte, but what’s even more enthralling is that she failed not to reference a whole heritage that characterized her (leading-edge) spirit.
And as the designer faced the wildest twists in liability, Virgil has proven his competence and accountability which profitably placed him on top of the urbane ladder.
Jeon Seunghyeok as Visual Director of South Korean brand BLUR 1.0 presents this editorial titled “Another Me” captured by Kwangseok and styling by @m.miminming with pieces from the latest collection.
