When in 1966 ‘Newsweek’ introduced a survey of the teenager, its cover image featured a young couple wearing Wranglerjeans. By then, the famed American denim brand had already gone through a revolution – from being the functional, go-to choice of rodeo riders and those who loved the great outdoors, to that of urbanites driving new thinking in culture and attitude. Wrangler was the definitive denim brand of youth. It’s still the same today, with Wrangler this year marking both its 70th anniversary and history of being progressive, pop and ever relevant to the shifting needs of its fashion fans’ lifestyles.
To observe this milestone birthday, for April Wrangler launches its celebrations with a special global collection, new ‘Wrangler 70 Years’ Kabel font logo and a new advertising campaign. All are inspired by archive finds that reflect both the 1970s’ newfound creativity in denim and its youth culture’s upbeat and optimistic mood – while tapping into the current strong trend for nostalgia.
Capturing this spirit of fun, festivals and long summers, Wrangler further marks its 70th anniversary with a premium collection made in collaboration with the Summer of Love’s seminal artist Peter Max.
The ‘Wrangler 70 Years’ advertising campaign echoes the collection by bringing to its striking imagery a genuine 1970s fashion editorial feel to it, with the focus on close-up product details and a subtly sexy suggestiveness. In sum it’s a creditable dip into Wrangler’s long past, in order to create a welcome tonic for today.
With Mister Mister Fall/Winter 2021, Viktor&Rolf take a surreal approach with distorted prints and dripping artworks – with Hi(gh) creating a surreal trip, adorned with excessive rhinestone embellishments and paired with workwear attire.
LAZOSCHMIDL‘s Fall/Winter 2021 collection explores the visual identity that has been shaped by the way we dressed – or have been dressed by our mothers.
Inspired by legendary horror films, it plunges us into the twists and turns of our split ego; ghostly but destructive, sometimes moralizing, sometimes predatory.
“Yugen” is a Japanese profound sense of the beauty of the universe. Yoshio blends the idea of Yugen into his new collection presented during Paris Fashion Week.
The collection is halfway between fascination for the ’70s and 80’s aesthetic, nostalgia for the ’90s, and true attention to today’s needs, especially comfort.
Occupying the in-between space that marks our modern times, the Études Fall/Winter 2021 collection entwines a languid interior opulence with the nihilistic escape of millennial post-grunge aesthetics.
Rich Brian photographed by Hengyi Liang for our most delicious issue
“Food is sex. Food is injustice. Food is insecurity. Food is security. Food is dialogue, it is even a confrontation of ideas. Food is memory”
This issue encompasses an extensive range of subjects from veganism to the time Paris ate its Zoo. Ghetto Gastro, Etienne Russo, along with designers Emily Bode, Masahiro Ino of Doublet, Mats Rombaut, and Priya Ahluwalia all join in on the conversation and share some of their favorite recipes!