When in 1966 ‘Newsweek’ introduced a survey of the teenager, its cover image featured a young couple wearing Wranglerjeans. By then, the famed American denim brand had already gone through a revolution – from being the functional, go-to choice of rodeo riders and those who loved the great outdoors, to that of urbanites driving new thinking in culture and attitude. Wrangler was the definitive denim brand of youth. It’s still the same today, with Wrangler this year marking both its 70th anniversary and history of being progressive, pop and ever relevant to the shifting needs of its fashion fans’ lifestyles.
To observe this milestone birthday, for April Wrangler launches its celebrations with a special global collection, new ‘Wrangler 70 Years’ Kabel font logo and a new advertising campaign. All are inspired by archive finds that reflect both the 1970s’ newfound creativity in denim and its youth culture’s upbeat and optimistic mood – while tapping into the current strong trend for nostalgia.
Capturing this spirit of fun, festivals and long summers, Wrangler further marks its 70th anniversary with a premium collection made in collaboration with the Summer of Love’s seminal artist Peter Max.
The ‘Wrangler 70 Years’ advertising campaign echoes the collection by bringing to its striking imagery a genuine 1970s fashion editorial feel to it, with the focus on close-up product details and a subtly sexy suggestiveness. In sum it’s a creditable dip into Wrangler’s long past, in order to create a welcome tonic for today.
With Spring 2021, GmbH is not showing a collection in the normal sense, but rather as 3 projects experimenting with how fashion can be a progressive force.
MatchesFashion.com unveiled a new editorial featuring Ben Allen shot by Hamish Anderson, featuring a selection of SS20 printed shirts, flowing silhouettes and relaxed separates.
Nike’s ISPA launch just over two years ago might have passed quietly under your radar, but as the climate continues to pose new threats and city living conditions faces new challenges for athletes, ISPA’s profile is increasing and raising the design stakes.
London based artist Dom Sebastian collaborates with Bimba y Lola to create out of his own peculiar, wild and wonderful world a reinterpretation of the SS20 Collection #thisisHOT
Creative director of Y/PROJECT Glenn Martens is taking the Paris-based label to a new chapter of its history with the launch of “Evergreen”, a 100% sustainable eco-friendly line, as well as a new e-commerce platform.
The winner of Soho House Art Prize 2020 will exhibit their work during Miami Art Basel, plus join Tracey Emin, Charming Baker and Dread Scott in its permanent collection.
Burberry is proudly reaffirming its long-standing support for the global LGBTQ+ community, releasing a video showing a special performance of Ultra Naté’s song ‘Free’ in celebration of love, togetherness, and freedom.
What are the core characteristics of the ultimate summer hiker? This question lies at the heart of the Nike ACG Air Zoom AO, an amphibious go-anywhere shoe new for 2020.
Birmingham rising star Tana has revealed the video to single, Ride & Clutch Part 2 featuring Aitch, M1llionz, JB Scofield, and Unknown T. Ferociously bubbling on the underground, shutting down shows, radio and live alike this track sees the newcomer really flex his lyrical and… »
A clear model sensation in the making, his early hardships are the first taste of his promising journey, which is set to fully establish the newcomer as one to keep on your radar.
All the masks are handcrafted and made of vegetable tanned leather in Adult.’s atelier. They are hand-painted in exclusivity by the talented Naomi Waku.
Our dear friend Francisco Terra has announced his brand’s Neith Byer collaborations with Palomo Spain, Tetier Bijoux, D’Heygere, Denem, Levi’s, Guerrisol, Lewis du Surget, Charles de Vilmorin, Alphonse Maitrepierre, Skua, Studio Aurum, Hardeman, Nicolas Courgeon Noel, Peter Jitenski, Oceane Philippe, and Antoinette Fernandes.
The first peak of the brands’ work together will offer a modernist vision of running culture, one exploring new technologies, possibilities, and aesthetics.
Save The Duck is back for Fall/Winter 2020-21 with a new collection that combines a selection of high-performance and highly technological fabrics with the brand’s 100% animal-friendly methods.
Focused on creating visibility for the gay community and providing groundbreaking advocacy measures to society with an aim to shift attitudes around homosexuality and gender biases, Tomás Loyola continues to build on the foundations for the Spanish LGBTIQ+ population and far beyond.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
