The Spanish illustrator Silvia Prada features a series of stylized portraits highlighting male hairstyles juxtaposed with geometric drawings in her new limited edition and numbered book and foldout poster. “The New Modern Hair” pays homage to the barbershop and is an artistic representation of the subtle nuances and cues that help define the male persona, identity and representation within the parameters of visual and popular culture. Through this series of work, Prada is capturing the typecasting and idealized character building that has become ingrained in our minds through media, pop culture and iconography.
The portraits – with titles ranging from The Flat Top to The Sportsman and also to Executive Contour – feature commentary and meticulous instructions on how to obtain each look in order to resemble a member of the subculture or lifestyle pictured. The geometric drawings, all loony remixes of 20th-century art movements such as Bauhaus, De Stijl and Russian Constructivism, highlight the emphasis on the shape for each hairstyle and command a manifesto for the references that each portrait points to.
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