Temporary Showroom is a Berlin-based concept store that brings together national and international emerging talents with international established designers. In addition to the clothes, you can find shoes, bags, sunglasses and accessories in a minimalistic gallery atmosphere.
For the upcoming Fashion Week Berlin taking place in July 2014, they will organize some events like an installation of the SS14 collection AT THE END OF THE WORLD TO THE LEFT by the designer Julian Zigerli; a presentation of the swedish unisex label ODEUR; and the Spring/Summer 2015 collection ¨ZENITH¨ will be presented on the Stage (catwalk) of the Official Mercedes Benz Tent on Friday the 11th of July at 5pm.
Cover story art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.