Smith & Smith Spring/Summer 2014 Campaign Preview
by Adriano B.
Brayden Pritchard at Ford captured by Ward Ivan Rafik at Artlist and styled by Emilia Buccolo for the Spring/Summer 2014 campaign of Smith & Smith.
Smith & Smith is a New York-based menswear label focused on creating design-conscious, minimalistic staples for everyday wear. For its debut season the brand offers a collection of ten classic garments re-imagined for the future. Included is a fresh take on the traditional polo shirt, featuring a re-invented collar that eliminates buttons and slips over the head with ease. This follows the brand’s vision to evolve the current state of menswear with a reverence for the past.
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Smith crafted this collection in a small, personal space, proving that you don’t need a big studio to make something special.
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