Shallowww present its new Spring/Summer 2013 Capsule collection featuring beautiful marble pieces. As its name recalls, Shallowww takes inspiration from the shallow iconography of internet and its semiology, symbols, textures and patterns. Every collection is the result of a research process and is featured by a specific element: typographical symbols, marble / water textures and graphic conventions.

The lookbook features Jerome photographed by Matias Uris Rey.


Shallowww is a fashion brand started in 2011 by a Madrid-based collective of Spanish and Italian designers. They design and release limited capsule collections throughout the year. All of their garments both for men and women are produced locally in Spain and Italy; they keep the production local and distribute it worldwide through selected shopping spots and through their online store.