REEF flies to Tenerife for a good cause
by Adriano Batista

REEF, the brand of surfers and adventurers par excellence, has traveled the past November to Tenerife (Canary Islands), with the aim of contributing positively to the environment by cleaning one of the most important beaches in the territory.

Fun, impact and well-being are the attributes that represent the new motto of the brand “Beach Freely”. On this trip, together with media and influencers such as Roberto d’Amico, Victoria Vergara and Mike Lay, the brand wanted to reflect these ideas in the activities that took place during the two days. The fun was present at all times in the pool party that was organized on the night of November 15, where we enjoyed good music and drinks, in a very familiar atmosphere. The importance of taking care of the environment is a key factor for the brand, which has been committed for years to carry out activities together with organizations such as Surf Rider; dedicated to the protection of the oceans and beaches, through a network of activists.

This organization was in charge of guiding the media and influencers team on the morning of November 16 to Medano beach, to clean all the waste. During 1.2 kilometers it was possible to fill 9 bags of waste, with glasses and bottles, cans, cigarette butts and thousands of pieces of plastic.



The beach is a wonderful place to enjoy 365 days a year, from a nice walk to sports such as surfing or paddle surfing. After a complete cleaning of the Medano beach, generating a positive impact on the environment, we were able to enjoy the whole afternoon of a surf lesson.



With this trip, REEF has once again committed to the communities of some of the main surfing destinations, this time Tenerife, together with Surf Rider, one of the organizations most involved in the generation of waste 0 on beaches as well as in oceans.

www.reef.com
Friedrich
Eduards
actual
REEF flies to Tenerife for a good cause
previous
Friedrich
next
Eduards
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
There’s no bitterness in the heartbreak here, just the sense that longing isn’t defeat, but proof you’re alive.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Gerrit Jacob’s latest collection, GAME OVER, isn’t about surviving the wild but about surviving the grind.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
The Palau Reial de Pedralbes provided the perfect backdrop as IED Barcelona unveiled its 21st Fashioners of the World showcase.
This season, Camper unveils its first collaboration with ISSEY MIYAKE’s Peu Form, designed by Satoshi Kondo.
A collection that exudes freshness, confidence, and a desire to write a new page in the history of the Maison.
“Poison Ivy” tells the story of a transfer student’s dangerous fixation with his school’s golden boy.