adidas Originals in partnership with travel platform Trippin links up with the rap icon in Barcelona in the buildup to his performance at Primavera Sound Festival with a lo-fi documentary directed by Will Robson-Scott. Pusha T explores the Spanish city in #OZWEEGO as he discusses how journey both literal and mentally, informs the artist you are in that moment.
Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design.
Pusha T is the epitome of an artist who has consistently reinvented himself yet stayed true to where he’s come from. This act of reinvention is illustrated in the film with feature of the OZWEEGO, adidas’ Originals latest silhouette, which takes its cue from radically reinventing styles past. As a brand that is defined by its deep connections to culture, adidas Originals is no stranger to the importance of history and lasting impressions but their strength is in using that to inform their future. Pusha T and OZWEEGO synergies are born out of an ethos that reinvention is about more than the surface level. It’s about digging deeper to create bold new ideas, pushing the envelope and challenging yourself to raise the bar.
“Travelling has definitely broadened my horizons, it has helped me to see and take in other perspectives and be open to other ways of life in every aspect.”
adidas Originals #OZWEEGO dropping worldwide June 22nd
Presented on fictional characters – enlarged young male personalities – JW Anderson Spring/Summer 2021 collection juxtaposes notions of pragmatism and playfulness within a context of cozy domesticity.
With Spring 2021, GmbH is not showing a collection in the normal sense, but rather as 3 projects experimenting with how fashion can be a progressive force.
MatchesFashion.com unveiled a new editorial featuring Ben Allen shot by Hamish Anderson, featuring a selection of SS20 printed shirts, flowing silhouettes and relaxed separates.
Nike’s ISPA launch just over two years ago might have passed quietly under your radar, but as the climate continues to pose new threats and city living conditions faces new challenges for athletes, ISPA’s profile is increasing and raising the design stakes.
London based artist Dom Sebastian collaborates with Bimba y Lola to create out of his own peculiar, wild and wonderful world a reinterpretation of the SS20 Collection #thisisHOT
Creative director of Y/PROJECT Glenn Martens is taking the Paris-based label to a new chapter of its history with the launch of “Evergreen”, a 100% sustainable eco-friendly line, as well as a new e-commerce platform.
The winner of Soho House Art Prize 2020 will exhibit their work during Miami Art Basel, plus join Tracey Emin, Charming Baker and Dread Scott in its permanent collection.
Burberry is proudly reaffirming its long-standing support for the global LGBTQ+ community, releasing a video showing a special performance of Ultra Naté’s song ‘Free’ in celebration of love, togetherness, and freedom.
What are the core characteristics of the ultimate summer hiker? This question lies at the heart of the Nike ACG Air Zoom AO, an amphibious go-anywhere shoe new for 2020.
Birmingham rising star Tana has revealed the video to single, Ride & Clutch Part 2 featuring Aitch, M1llionz, JB Scofield, and Unknown T. Ferociously bubbling on the underground, shutting down shows, radio and live alike this track sees the newcomer really flex his lyrical and… »
A clear model sensation in the making, his early hardships are the first taste of his promising journey, which is set to fully establish the newcomer as one to keep on your radar.
All the masks are handcrafted and made of vegetable tanned leather in Adult.’s atelier. They are hand-painted in exclusivity by the talented Naomi Waku.
Our dear friend Francisco Terra has announced his brand’s Neith Byer collaborations with Palomo Spain, Tetier Bijoux, D’Heygere, Denem, Levi’s, Guerrisol, Lewis du Surget, Charles de Vilmorin, Alphonse Maitrepierre, Skua, Studio Aurum, Hardeman, Nicolas Courgeon Noel, Peter Jitenski, Oceane Philippe, and Antoinette Fernandes.
The first peak of the brands’ work together will offer a modernist vision of running culture, one exploring new technologies, possibilities, and aesthetics.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
