adidas Originals in partnership with travel platform Trippin links up with the rap icon in Barcelona in the buildup to his performance at Primavera Sound Festival with a lo-fi documentary directed by Will Robson-Scott. Pusha T explores the Spanish city in #OZWEEGO as he discusses how journey both literal and mentally, informs the artist you are in that moment.
Released in a multitude of iterations throughout the 1990s, the OZWEEGO models pushed hyper-futuristic footwear design to its furthest reaches. In this contemporary reimagining of the OZWEEGO silhouette, adidas looked to the OZWEEGO 3 sneaker of 1998 – a running shoe that was embraced by street culture. For the newest iteration of this silhouette, adidas Originals has identified the most innovative elements to bring forward from the original OZWEEGO 3 design.
Pusha T is the epitome of an artist who has consistently reinvented himself yet stayed true to where he’s come from. This act of reinvention is illustrated in the film with feature of the OZWEEGO, adidas’ Originals latest silhouette, which takes its cue from radically reinventing styles past. As a brand that is defined by its deep connections to culture, adidas Originals is no stranger to the importance of history and lasting impressions but their strength is in using that to inform their future. Pusha T and OZWEEGO synergies are born out of an ethos that reinvention is about more than the surface level. It’s about digging deeper to create bold new ideas, pushing the envelope and challenging yourself to raise the bar.
“Travelling has definitely broadened my horizons, it has helped me to see and take in other perspectives and be open to other ways of life in every aspect.”
adidas Originals #OZWEEGO dropping worldwide June 22nd
Maison Margiela is entering the world of residential living. The house has launched Maison Margiela Residences, its first project dedicated to creating a living environment.
Marina Abramović’s exhibition at Saatchi Yates in London offers an intimate and fascinating glimpse into the world of one of performance art’s most iconic figures.
Photographer Ángela Ibáñez brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
H&M is presenting its new collaboration with the Belgian designer Glenn Martens. This collection offers a wide range of customers the chance to own his unique designs.
Oliver Sim teams up again with Bullion (Nathan Jenkins), who was behind the previous single “Obsession,” to deliver an electro-pop track that feels both playful and deeply personal.
What connects the craft of Puglia to the design language of Copenhagen? The answer, much like a good meal, lies in the ingredients and the care put into it.
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
