Pairs Project is an upcoming annual magazine com culture almanac. With a strict photography code taking inspiration from the filmmaking in adherence with Dogme ’95 taking out the saturated fats in fashion. It offers a new take on what’s happening now rather than looking to the future and waiting for trends to be confirmed while denouncing consumption and the fast pace that the industry is riding.
The project is full of no’s from no make-up, no models, no hair, no digital, no post production, no advertising, to no credits. Each photographer was only given one roll of 35mm film to shoot their whole story. On closer inspection, we are introduced to emerging young brands listed only as “participants’ such as Alex Mullins, Aloe, Apple Core, Duran Lantink, Ferrari Concept, Icosae, Neith Nyer, along with NACO PARIS the long reigning punk of France’s underground fashion and skateboard label WERUSH.
In total, Sónar 2017 will feature more than 140 performances across 9 stages, including brand new shows from Justice, Arca (live) & Jesse Kanda (av), Soulwax, DJ Shadow, Nicolas Jaar, Moderat, Eric Prydz, De La Soul, Anderson.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.