Pairs Project is an upcoming annual magazine com culture almanac. With a strict photography code taking inspiration from the filmmaking in adherence with Dogme ’95 taking out the saturated fats in fashion. It offers a new take on what’s happening now rather than looking to the future and waiting for trends to be confirmed while denouncing consumption and the fast pace that the industry is riding.
The project is full of no’s from no make-up, no models, no hair, no digital, no post production, no advertising, to no credits. Each photographer was only given one roll of 35mm film to shoot their whole story. On closer inspection, we are introduced to emerging young brands listed only as “participants’ such as Alex Mullins, Aloe, Apple Core, Duran Lantink, Ferrari Concept, Icosae, Neith Nyer, along with NACO PARIS the long reigning punk of France’s underground fashion and skateboard label WERUSH.
Alejandro Gómez Palomo unveiled his Spring/Summer 2018 collection for Palomo Spain at Mona Bismarck American Center during Paris Fashion Week before our FUCKING YOUNG! party.
Street goth label DEPRESSION by self-taught fashion designers Kenny Lim and Andrew Loh unveiled its Spring/Summer 2018 collection “Vol. 3 Monsters Amongst Us”.
WIBOE-PROJECTS unveiled its Spring/Summer 2018 lookbook, featuring Oskar Buhl at September Model Management shot by Kristina Demant and styled by Daniel D’armas.
Continuing on the success of last season’s first collaboration and ‘RECYCLE’ project, Save the Duck team up once again with award-winning British designer Christopher Ræburn to collaborate on a second luxury capsule collection for SS18.
After few seasons GCDS compete with established fashion houses, as a result of their commercial success and product placement among international friends-celebrities such as Bella Hadid, Kendall Jenner, Caroline Vreeland to name a few.
