Louie Johnson had never considered modelling or had any idea about the fashion industry, when he was approached by a Premier Scout at V Festival in Staffordshire last summer. Standing tall at 6”2, Louie’s strong Liverpudlian charm, sharp bone structure and nonchalant attitude was clearly a hit with top casting directors. Louie started off LCM by closing the Topman show; as a result to this Louie was then confirmed for Burberry, exempting him from walking in Paris & Milan this season.
Louie says he doesn’t have a particular grooming regime to keep himself looking good, but loves ‘Night’ aftershave by Hugo Boss. Away from modelling, Louie lives with his mum and two dogs (whom he says are his favourite things in the world) up in Liverpool, a life he says is a world away from the ‘mad and weird’ world of the fashion industry (rather endearing when said in Louie’s overwhelmed, tenacious scouse accent). Louie says he is forever grateful to Premier and the modelling industry for giving him the opportunity to model, travel and meet new people, opportunities he would never have had without modelling.