New Balance amplía la familia de sus míticas 997
by Fucking Young!

Van a tener razón esos que afirman que las modas nunca mueren. Y es que este 2019 ha sido el año elegido por New Balance para lanzar una nueva versión de sus míticas sneakers 997. Un diseño que nunca ha dejado de fabricarse desde los años 90, pero que a partir de ahora contará con nuevos modelos. El primero, la zapatilla 997H. Una nueva silueta totalmente renovada, pero fuertemente marcada por la herencia del diseño original.

Con esta primera incorporación la firma norteamericana rompe una vez más las reglas del juego al apostar, precisamente, por un diseño transgresor para uno de sus modelos más legendarios. Y aunque serán varios los modelos 997 que verán la luz este año, las 997H —disponibles para hombre y mujer— van a protagonizar esta primera ampliación de la familia de las zapatillas 997. Un diseño fiel a las formas del modelo original, con detalles inspirados directamente en él y fabricadas mediante cuero sintético, malla y ante. Material que se ha convertido en todo un símbolo de New Balance.

Diseñadas por primera vez por Steven Smith a comienzo de los 90, el modelo 997 es una de las piezas clave en la centenaria historia de la firma. Al igual que el resto de sus grandes diseños, hoy claros referentes del street style, la serie 99x —a la que pertenecen las 997— tiene su origen en las pistas para correr. De donde surgieron con la intención de poder ofrecer a los corredores urbanos de entonces la mejor de las zapatillas posibles. Por esa razón se apostó por incluir en ellas las últimas tecnologías y los últimos avances en ingeniería y amortiguación, lo que supuso todo un hito en la confección de calzado deportivo. Pero el gran logro definitivo lo llevaría a cabo el diseñador Steven Smith, responsable de modernizar los modelos 995 y 996 hasta dar con las 997. Unas New Balance totalmente renovadas, más agresivas y aerodinámicas —en línea con las nuevas modas de los años 90—, que ahora escriben un nuevo capítulo de su historia con los nuevos modelos de esta familia que acaba de crecer.







New Balance 997H disponible por 90€ en www.newbalance.es
ModaLisboa INSIGHT
KANSAS by WILLY CHAVARRIA
actual
New Balance amplía la familia de sus míticas 997
previous
ModaLisboa INSIGHT
next
KANSAS by WILLY CHAVARRIA
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
Alan Crocetti’s latest collection, Hard Core Fantasy, is a deeply personal exploration of identity, desire, and self-protection through jewelry.
Francisco Terra’s 15th-anniversary collection for Maldito is a midnight ride through memory, a fever dream of teenage longing stitched into lace and rhinestones.
LARUICCI’s Spring/Summer 2026 collection bottles the chaotic charm of early 2000s Hollywood.
PRISMA’s latest collection isn’t about hiding but about what happens when you stop trying to.
HEREU is marking its 10th anniversary with Memory. A Play of Twos, a photobook that captures a decade of creative exchange.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
We talked with Ziggy Chen to learn more about the thinking behind PRITRIKE, his process and his relationship with materials.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
This weekend, Eastpak reminded us that backpacks aren’t just carriers of belongings – they’re carriers of stories, creativity, and identity
For Spring/Summer 2026, A. A. Spectrum finds inspiration in quiet moments, the natural ease of creativity, and the unforced beauty of renewal.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Titled “YOU DO NOT BELONG HERE,” the visuals strip away ambiguity, trading fantasy for sharp, cinematic storytelling.
We met Yoon Ambush – Co-founder and Creative Director of AMBUSH – in Paris during Men’s Fashion Week.
Les Benjamins has turned its attention to the tennis court with a new collection that mixes sport and style.
GUESS JEANS has officially arrived in Tokyo, opening its first Asian flagship store in the heart of the city’s fashion district.
WHOLE is a pilgrimage for the global queer community, a temporary world where joy, radical acceptance, and self-expression reign supreme.
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.