Launching their second Spring/Summer collection Manchester born brand Native Youth are showing no signs of slowing momentum, this season bringing a chromatic colour explosion to the brand’s editorial.
The collection which sees technical pieces including the windbreaker and fisherman jacket paired with colour block T-shirts and acid washed indigo jersey brings a relaxed but confident feel to the collection for SS14.
Floral printed cottons, washed denim and Breton stripes blend with thoughtfully applied contrasting linings and bindings that accent and brighten up the collection ensuring the range is geared for the summer months.
Native Youth’s own space dye jersey features as a focal part of the collection this Spring, bringing a modern take on the classic track suit. Key prints from this season’s collection are incorporated throughout the brands swimwear range, further supporting the tenacity and strength of the brands design approach.
Native Youth’s strengths lie in the ability to promote brand consistency whilst maintaining relevance within an increasingly dynamic menswear market. The brand which recently celebrated being shortlisted for Drapers Young Fashion brand of the Year 2013 is also gaining notoriety in the most important fashion capitals of the world. Currently being stocked by the premium indies and multiples in London, New York, Paris, Tokyo… to name a few.