#stayhomeinfashion

Russian Fashion Council with support of the Fashion Fund has announced the dates of the virtual Mercedes-Benz Fashion Week Russia. On April 4 and 5, both emerging and established designers will present their new collections. For the first time ever, the event will be totally digital. This solution was developed to support designers and fashion houses in a time of the pandemic. For two days, Moscow and Russian brands will deliver their video presentations, custom made for MBFW Russia

Fashion Week will take place as a set of new collections’ video presentations. Some of the collections will be presented as lookbooks. The Fashion Week #MBFWRussia website and media partners will be adding fresh content dedicated to the new collections throughout April.

Initially, the intention was to Livestream presentations and private shows that designers would prepare instead of their shows at Manege. However, following the new restrictions applied in Moscow and in order to prevent the virus spreading, the organizers had to renounce the idea of livestreams from showrooms and private venues.

“Arranging one Livestream takes at least 10 to 15 people, including modcatwalkels, makeup artists, camera operators, etc. The best thing that the fashion industry can say to the world today is #stayhome, stay home and be responsible. Our whole online event was prepared remotely,” said Alexander Shumsky.

Highlighted Menswear shows:

Stay tuned and follow all the updates through the official website www.mercedesbenzfashionweek.ru

Full Streaming Schedule:

SATURDAY, 4TH APRIL
Moscow timeGMT
16:301:30 PMValeria SAAD
16:451:45 PMLUTANI
17:002:00 PMASOMATAV
17:152:15 PMVakproject
17:302:30 PMELENA SOUPROUN
17:452:45 PMophelica
18:003:00 PM /SELFÉTUDE
18:153:15 PMLATARDE
18:303:30 PMJULIA DALAKIAN
18:453:45 PMHOUSE OF LEO
19:004:00 PMWHITE CROW
19:154:15 PMSL1P
19:304:30 PMYana Besfamilnaya
19:454:45 PMREWEARIT
20:005:00 PMRED SEPTEMBER
SUNDAY, 5TH APRIL
Moscow timeGMT
16:301:30 PMMIETSA
16:451:45 PMAMPLITUDA
17:002:00 PMN.LEGENDA
17:152:15 PMNASTYA NEKRASOVA
17:302:30 PMMineral Weather
17:452:45 PMSEMILETOVA
18:003:00 PMDIANA ARNO
18:153:15 PMDOKUCHAEVA
18:303:30 PMWHO I AM
18:453:45 PMÓNOMA:
19:004:00 PMMADFRENZY
19:154:15 PMOlya Kosterina
19:304:30 PMT3CM
19:454:45 PMRUBAN
20:005:00 PMNovaya
20:155:15 PMIGOR GULYAEV

Check more contents from MBFWRussia past seasons in Fucking Young! here.

#stayhomeinfashion #mbfwrussia