A multiball pinball machine loaded with random creativity, launched at full speed, flipping ideas and scoring over and over again! This is what surely happens in Samuel Eckert’s mind each time he starts drawing a new illustration. A simple line, a fakely candid idea gives birth to an hilarious abstract drawing.

Eckert signs the new MAMAMA collection with the tip of his cheeky pencil. An 90s cell phone coming out of a t-shirt’s pocket, a broom swipping away your problem printed on a 5-panel cap, choose your t-shirt, sweater or cropped top ! You’re the new cool kid on the block !

The photographer Melchior Tersen shot this wicked collection in a weird architectural suburb that you can discover through the Loic Ougier’s footages. The full collection is available at store.mamama-paris.com

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