The latest SS16 Collection titled, ‘Taintless‘ is based on Oriental aesthetics, using this as a source to blur the lines between his + hers fashion. Instead of pertaining created pieces to one distinct gender, the aim was to create a collection that is for all individuals. Keeping it clean, neat and timeless.
Art Director: Gabrielle Kannemeyer MUA: Amori Birch Assistants: Miguel Brown and Jasleen Matharu
L’HOMME ROUGE latest campaign is spread through out Stockholm promoted through street posting and it’s highlighting the new L’HOMME ROUGE store opening and the first runway show on Fashion Week Stockholm on Wednesday the 31th.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.