Ludovic de Saint Sernin Spring/Summer 2021
by Adriano Batista
This season more than ever Ludovic de Saint Sernin took inspiration from within his own community to create a collection as an homage to the people that inspired him to do “E-Boy”.
“This is a celebration of my community, a celebration of love, freedom and growth.”
The collection aims to celebrate the online community that Ludovic built around his brand. It’s a reflection on how boys and girls create their own online persona and aesthetic world, how they portray themselves, what they choose to share, and how they choose to share it.
LdSS captured the essence of what defines the E-Boy vestiaire through an album of Instagram and TikTok screenshots to identify the codes he was drawn to in order to recreate the ultimate LdSS E-Boy look. In these images vintage stripes polos are cut into crops tops, vintage jeans are tied around the waist with a random shoe lace, rainbows are omnipresent, color, lots of color, sports references throughout.
This season marks the launch of LdSS Denim. Ludovic wanted to create the perfect jeans he and his friends could wear every day. Made in Italy, this new category of products comes in four variations white, light blue, classic blue denim and black and feature the lace up crotch on both jeans and really short shorts.
Ludovic also collaborated with young British artist Jack Taylor Lovatt on a couple of pieces. The “Don’t ruin my fantasy” white tee was made available on see now buy now as a teaser of the collection and became an immediate hit, there’s also a pair of white jeans with male figures dancing around a red heart. You’ll notice this time the heart isn’t broken because it is in love. Rainbows appear in a knit capsule of pieces that are so bright and full of life they will put a smile on your face.
The collection ends on a firework of Swarovski Crystal mesh. For this season the atelier challenged themselves to create pieces that would not only be spectacular but also practical, a real garment, not just a fantasy piece.
For Ludovic, this season was all about giving his community what they wanted, but also to surprise them with what they didn’t know they wanted.
Prince Charming
Introducing Danny Feng
actual
Ludovic de Saint Sernin Spring/Summer 2021
previous
Prince Charming
next
Introducing Danny Feng
Fallou and Nathan photographed by Harri Gillan and styled by Geraint Donovan-Bowen, in exclusive for Fucking Young! Online.
Balenciaga introduces its 2025 Skiwear collection. The campaign, shot by Aidan Zamiri, presents high-performance clothing and gear.
Creative Director Daniel Lee describes this as an invitation to a party for family and friends.
Evisu and Icecream have created a collaboration that connects two distinct worlds.
Off-White creative director Ib Kamara’s debut EP “Pop Romance” is a bold step into the world of music, and it feels as vibrant and daring as his work in fashion.
Carne Bollente’s new campaign, “The Boy Next Door,” features the multi-talented Ivan Ugrin.
Soho House and Vandall & Kerri recently held a Halloween dinner in Madrid.
AMIRI has become the official formalwear partner for the soccer team FC Barcelona.
HÉLAS presents its Winter 2025 collection as a clear progression of its identity.
Lucas Sapoznick captured by the lens of Max Jorquera, in exclusive for Fucking Young! Online.
Yerevan Fashion Week is a child. It has only celebrated three birthdays. But in its short life, it has learned to walk with a surprising firmness.
A photography exhibition in Paris this November will engage a sense beyond sight.
The first event was held to open the new BERSHKA store in San Sebastián.
Paul & Joe’s new collection, Tokyo Velvet, acts as a cultural bridge. It connects the elegance of Paris with the dynamic pulse of Tokyo. The line draws from the contrasts of the Japanese capital, pairing French chic… »
Take a look at ACROMATYX’s backstage, captured by Ángela Ibáñez during 080 Barcelona Fashion.
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
The campaign, shot by Oliver Hadlee Pearch, stars footballer Jude Bellingham and actor Callum Turner.
Oakley has introduced its new Team Collection, a line of performance gear developed in partnership with its athletes.
Gucci introduces its first winter sportswear collection, Gucci Altitude.
The new collaboration between GUESS JEANS and Allen Iverson is a direct homage to a specific moment in culture.
PUMA and San San Gear have reunited for a second collaboration.
The latest collaboration from Stüssy and Mountain Hardwear is built for the elements.
Pitti Immagine Uomo has announced that Hed Mayner will be a Guest Designer at its upcoming edition in Florence.
Aleixandri Studio presented its new collection, “In Nomine Heretica,” at 080 Barcelona Fashion.
BENAVENTE presented its new collection, “Capriccio per Benavente,” at 080 Barcelona Fashion.
The message is clear: growing older may be inevitable, but letting go of imagination is a choice.
Carlota Barrera’s Spring/Summer 2026 collection examines intimacy.
