LEONID YAKUSHEV leather brand was established in 2010 in Moscow. Its creation was mostly inspired and influenced by the underground fashion that has gone through a deep reinterpretation by the Designer. His experiments with leather and it’s processing methods have lead to the unique and bold look of collections. Main characteristics of the brand’s products are minimalism, monochrome bright colors, multi-layering of materials, handmade seams and rigorous attention to the cutting details. Each line and each seam is unique and created by the designer’s hands.
The brand personification as a special connection to the designer’s entire development path. Leonid followed an example set by his father and grandfather; he was learning the craft and taking his first steps. Having chosen his calling at the age of only 12, the designer has never stopped and has been studying the intricacies of the tailoring art.
Yakushev will be taking part in the Paris Fashion Week exhibition from June 21 to June 27 in the Cube Showroom.
We get it. In this visually driven world, why stand still at the actual process of creation? Why care for under the radar wayfarers or root for the underdog? Well, because in true tailoring there exists a real sub-culture.
His partnership with Coach will include global advertising campaigns for men’s ready-to-wear, accessories and fragrance, beginning with the Spring 2019 season.
For the FW18 campaign Steph Hoff got inspired by the horror genre, paying a tribute to the Italian director Dario Argento’s films (Suspiria, above all) and the cult Friday the 13th by Sean S. Cunningham, with irony and lightness.
Last night, sivasdescalzo presented the new menswear collection by London streetwear brand, Aries Arise in Madrid as part of their disruptive Fall/Winter 2018 campaign.
Diesel took some of the hate received as a brand, like “Diesel is Dead” and “Diesel is not cool anymore” showing them with pride and turning them into unique items.
Marcus Huang graduated from Shih-Chien University this summer. His collection titled “Self-Destruct Mechanism” exist for one sole purpose: to warn people.
Bernhard Willhelm has clear ideas and a lot to tell. He is a natural provocateur, a conscious dissident. His fashion is a courageous, unbridled warning to the rampant respectability, conformism, and the fake anti-conformism.
It’s midnight on a Friday night in 1999… Basement Jaxx is blasting through the speakers of your bedroom stereo and your pre-gaming on Vodka/7ups with your girls!
