Life is a beautiful playing field and with the launch of its new message: “Life is a Beautiful Sport” Lacoste brings about a new era by reinstating its founding values into the core of its message. The brand’s first advertising film, directed by Seb Edwards and played by Paul Hamy, conveys man’s courage when faced with the big leap. A feeling of dizziness as he runs headlong into the unknown. The contrast of daring a small action to face up to the emotional vastness, crossing one meter in order to gain a kilometer and winning the game of a lifetime.
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Who Decides War SS26 Backstage!
Take a look at Who Decides War Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
Nike x Air Afrique Air Max RK61
Nike and Air Afrique, a creative collective from Paris, have created a new shoe. It is called the Air Max RK61.
Salomon Introduces the Road Trip Capsule
Salomon’s new Road Trip capsule looks both ways. It draws from the brand’s own history while making sure every detail is suited for the present.
A Meeting of Hands: MM6 Maison Margiela x Agnelle
MM6 Maison Margiela has partnered with Agnelle, a French glove maker with a history stretching back to 1937.
COMME des GARÇONS Homme Plus x Nike Air Rejuven8
COMME des GARÇONS Homme Plus and Nike introduce a new collaborative sneaker, the Air Rejuven8.
EIGHTEEN: Palomo Spring/Summer 2026
For Spring/Summer 2026, Palomo returned to Madrid. The setting was The Palace Hotel, an intimate presentation that marked a homecoming after several seasons in New York.
Maison Christian Louboutin appoints Jaden Smith as its first Men’s Creative Director
Smith will lead the creation of four collections each year, covering men’s shoes, leather goods, and accessories.
Introducing the Gucci Shift
Gucci introduces a new sneaker, the Gucci Shift, designed for motion. It translates the House’s athletic history into a form made for the rhythm of now.
SETCHU launches SETCHU Perfume
Setchu Perfume is a collection of five fragrances, each continuing the brand’s search for balance, joy, and strength.
F.Y. video
UNO (and all the other numbers)
Deep in the hills of Abruzzo, at a place called Villaggio Cirulli, a simple but powerful idea took shape: no one is just a number.
Campillo SS26 Backstage!
Take a look at Campillo’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during New York Fashion Week, in exclusive for Fucking Young!
FANG NYC Spring/Summer 2026
FANG NYC made its New York Fashion Week debut with a Spring/Summer 2026 collection that drew a clear line from the past to a specific future.
Valentino Garavani and Vans
Valentino Garavani and Vans unveiled the campaign images for its new collaboration.
ECKHAUS LATTA Spring/Summer 2026
ECKHAUS LATTA unveiled its Spring/Summer 2026 collection during New York Fashion Week.
Ami Paris unveils the Mirage sneaker
Ami Paris has unveiled a new staple for the wardrobe: the Mirage sneaker.
Sal Salandra’s “Theater of Delight” Exhibition
In an age of digital noise, there’s something powerful about work made by hand. Artist Sal Salandra understands this.
LEBLANCSTUDIOS Spring/Summer 2026
LeBlancStudios presents its Spring/Summer 2026 collection, “Museum of Common Oddities.”
AMBUSH x UGG
Drawing from the energy of Tokyo’s streetwear, the collection captures the creative pulse of Shibuya.
Dsquared2 and Ducati Come Together
Dsquared2 and Ducati have joined forces for the first time. The reason is a machine: the new Ducati XDiavel V4 motorcycle.
Camper presents KARST 2
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
Aimé Leon Dore Arrives at MR PORTER
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
DURANIMAL: Duran Lantink FW25 Campaign
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
Carne Bollente FW25 Carne Club™ Collection
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME meets with Alpha Industries
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga’s Olfactive Rebirth
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
The New Everyday Essential: Introducing the Dior Slider
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
Camper reopens its flagship store in Madrid!
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual Studio Debuts in Barcelona
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
Parcels is back with a luminous new album “Loved”
We caught up with Parcels in Paris to learn more about their new album.
