Life is a beautiful playing field and with the launch of its new message: “Life is a Beautiful Sport” Lacoste brings about a new era by reinstating its founding values into the core of its message. The brand’s first advertising film, directed by Seb Edwards and played by Paul Hamy, conveys man’s courage when faced with the big leap. A feeling of dizziness as he runs headlong into the unknown. The contrast of daring a small action to face up to the emotional vastness, crossing one meter in order to gain a kilometer and winning the game of a lifetime.
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Applications Open for the 13th LVMH Prize!
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Sustainable Challenge 2025: Thirty emerging voices. One shared mission.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
You’ll Never Meet My New Friends: A Journey Through Queer Intimacy
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Salomon XT-Whisper Aries Arise
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
BALENCIAGA x PUBG
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
Hollywood Breakfast Club: AMIRI Pre-Spring 2026
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
CASA LOEWE Arrives on Avenue Montaigne
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
Billionaire Boys Club unveils Pre-Spring 2026 Drop 2
The drop is a focused exploration of college sports culture from the American South.
A Return to Eden: Personal Parade’s Homewear Debut
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
WILDNESS by Mark Borthwick and Duran Lantink
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s Holiday 2025 Campaign
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Introducing Benzene
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
F.Y. video
Too Gay for the Public: Gabriel Santiago’s “Homoerotic”
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Paul Smith “Night to Day” Campaign
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
Le Voyage des Lumières: Louis Vuitton Holidays 2025 Campaign
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy by Sarah Burton Spring 2026 Campaign
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Single, Next
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
Six Decades of Design: NIKE. DESIGN IN MOTION Arrives at Madrid’s TeamLabs
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste Holiday 2025 Campaign
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Home Scents Welcomes Black Sesame, Earl Grey, and Sweet Almond
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
Balmain appoints Antonin Tron as new Creative Director
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
The Second Act: Levi’s® x Kiko Kostadinov
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab® FW25 Campaign
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island | New Balance Furon V8 + Football Kit
Stone Island and New Balance continue their partnership with a new release focused on football.
A Conversation With Carlos Vasconcellos
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios Presents The Holiday Gifts for FW25
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man FW25
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
