The campaign stars seven globally celebrated personalities from fashion, music, arts and activism, with Chance, Iman and Suboi as the first campaign ambassadors revealing pieces from the KENZO x H&M collaboration. For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection.
Accompanying the first revealed campaign images are three films by Swedish director Max Vitali, featuring interviews with Chance, Iman and Suboi.
The full KENZO x H&M campaign will debut from October 17, starring the complete campaign cast with Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez. The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3, 2016.