Brains and Pecs: A Menswear View at MQ Vienna Fashion Week
by Philippe Pourhashemi
Gathering more than 10.000 visitors each season, MQ Vienna Fashion Week is an important event for the Austrian capital, with a tent conveniently located in front of the prestigious Museumsquartier. Open to fashion insiders -as well as visitors who can purchase tickets to shows- MQ Vienna Fashion Week is anti-elitist and cosmopolitan, welcoming designers from Asia, Europe and South America, as well as local Viennese talent.
One of this year’s Artists-in-Residence hosted by Q21 -a cultural program that offers work spaces to artists and designers alike- was Bangkok-based Paul Direk, who delivered an energetic show focusing on deluxe sportswear and reworked tailoring. Body-conscious separates -such as shorts and fitted bikers- were paired with embellished and graphic sunglasses, while techno materials were used to craft kimono-inspired jackets or fitted blazers. Famous in Austria for its strong silhouette and nods to power dressing, Callisti is the label founded by Vienna-based designer Martina Müller. Her sharp jackets and narrow pants exuded confidence, with zips adding a graphic touch to minimalist outerwear. Also based in Vienna, Karin Oèbster’s KAYIKO presented directional looks for men, from oversize jackets and matching pants to voluminous knits and unusual shirts. Her conceptual clothes appeal to Vienna’s arty crowd, and she got her friends and clients to model for her, giving us an insight into the city’s creative types.
The Viennese understand luxury, but they are not afraid to make a statement either. While the retail scene caters for pretty much all sartorial tastes -from elegant and sophisticated boutiques to edgier and more directional spots- individuality seems to be the only rule, given the city’s tolerant and even permissive vibe. Piotr Paulson, whose collection dealt with punk fetish while showcasing clothes on different body types, struck the right balance between utilitarian and intricate, functional and sensual. Bondage-inspired pants were the show’s standout pieces, with man-made fabrics sending us back to our cherished 1990s. Naughty, but smart, too.
Take a look at some of the menswear looks below:
Photos by Thomas Lerch
www.mqvfw.com
Roberto Cavalli Spring/Summer 2017
KENZO x H&M Campaign Preview
From skate culture and American suburbia to a new campaign for Bershka and Aries. Ed Templeton is taking over Barcelona with “Tomorrow Never Comes”, less a retrospective than an ongoing conversation between past and present. Free to visit from 10–20 September at Espai Metrònom.
ASICS Sportstyle and VandyThePink have teamed up on a collaboration built around memory and identity.
Ann Demeulemeester unveiled its Fall/Winter 2026 campaign, shot by Nikolai von Bismarck, styled by Elodie David, and creatively directed by Stefano Gallici.
080 Barcelona Fashion returns from 20 to 23 October at Marina Vela-Port Vell, bringing together twenty-five designers and brands against the seafront.
Italian fashion house Bottega Veneta unveils its Winter 2026 campaign shot by Juergen Teller.
Alisson Cardoso captured by the lens of Jonathan Zamora, in an exclusive for Fucking Young! Online.
The Hoxton and Lacoste have teamed up with artist Michael McGregor to give Room Service a different kind of menu.
We sat with the talented Amsterdam-based designer to discuss the inspiration behind his latest collection, promoting tolerance through clothing, and why fashion still has such a problem with larger bodies.
Camiel Fortgens returned to Amsterdam Fashion Week with a Spring/Summer 2027 show set in an unexpected but familiar place: an Albert Heijn supermarket after closing hours.
Celine and Reebok have come together around a shared idea: the tension between heritage and forward motion.
Patta has unveiled its Fall/Winter 2026 collection, built around a darker palette of off-black, faded greys, deep navy, and rich browns.
Acne Paper Palais Royal has opened Rodeo, an exhibition of seventy-seven vintage photographs by Bruce of Los Angeles, curated by Vince Aletti and drawn from his private collection.
For FW26, KARL LAGERFELD brings Paris, Kit and the newly introduced NOT-KARL into a retro TV fever dream.
Martin Marcelo Santana photographed by Xinjie Jiang and styled by Quirin David, in exclusive for Fucking Young! Online.
Tommy Hilfiger has launched its Fall 2026 campaign, Only in New York, starring brand ambassador Travis Kelce at The Plaza Hotel.
Paul Smith and Barbour have reunited for a third collaboration, this time drawing from the tradition of the Scottish Highland Games.
Moncler has revealed the story of its relationship with New York through New York in Moncler, a city-wide public exhibition running from 9 to 13 September.
There’s a particular kind of momentum that happens when someone finds their place in a scene, and DJ ENGALANAN has been moving with that energy for a few years now.
Willy Chavarria has unveiled AUTOEROTICA, the Fall/Winter 2026 campaign, a celebration of desire and the freedom to exist on your own terms.
Camper has unveiled Floratopia, its Fall/Winter 2026 campaign, a universe where botanical study meets imagination.
Lacoste has introduced the Slam Break, a new silhouette that captures the energy of the court while moving easily into the street.
Walter Van Beirendonck and Eastpak have expanded their long-running collaboration for Fall 2026, building on the legacy of the Monster backpack first introduced in 2004.
Held at the Fondation Louis Vuitton on September 4, with Wisdom and Derek taking over as the opening hosts, the 2026 edition placed craft and savoir-faire firmly within the conversation around the future of fashion.
HOMME PLISSÉ ISSEY MIYAKE will present the second edition of Open Studio in London, in collaboration with Tate, introducing a capsule collection inspired by Henri Matisse’s The Snail.
EDWIN’s Fall/Winter 2026 collection is built around the idea that character comes through material, proportion, and wear.
COMME des GARÇONS Homme Plus has reinterpreted the Air Jordan 11 for FW26, sharpening the iconic basketball silhouette through the house’s approach to form and reduction.
LOEWE has welcomed Spike Fearn as its new brand ambassador, joining the house under the creative direction of Jack McCollough and Lazaro Hernandez.
In this conversation, Spanish producer and artist Chico Blanco (the musical alias of Pablo) shares the lowdown on a summer of recovery, spontaneous trips, and fresh energy.
Built for Fall and Winter, the collection introduces new outerwear, cold-weather accessories, and transitional pieces for layering.
No Problemo, the cult sub-label of Aries, has unveiled its Fall/Winter 2026 collection, shaped by curiosity and the belief that nothing is too strange to explore.
