Josh Goraya Spring/Summer 2014 Lookbook
by Adriano Batista
Emotion is the center of the creative process for Josh Goraya‘s Spring/Summer 2014 collection. Is an effort to push the connection between conceit and the natural world. Josh Goraya is stirred by the contradiction between vanity and the natural human body formation. How we try to go against the rules of nature and try to bend it, manipulate it. As a metaphor, Josh exploited the scheme of shaving razor to illustrate visually this metamorphosis. This explains the name of the collection: “Alter Nature”.
Keeping a universal theme that can move a wider audience than just either men or women, Josh removed all theories and rules, made abstraction of silhouettes, volume and prints, and stepped away from pre-notions to make the story more fresh, vivid and sports inspired.
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