Contemporary takes on classic European cuts with the strong influence of workwear and sportswear with practicality at its core lie at the heart of the brand identity.
Based and set up in Glasgow the eponymous label was created by Irina Gusakova after completing a Masters Course in Fashion and Textiles in Glasgow School of Art and working for a number of independent fashion designers in London.
The desire for launching a Menswear brand stemmed from Irina’s fascination with the high quality of construction and the meticulous attention to the detailing and finishings of the mens garments.
The envisioned customer of the collection is a man (or a woman since the garments are designed to be unisex) with the strong sense of their own style and identity who values the understated and pared-down silhouettes but has an adventurous side that he or she expresses through the playful styling of the garments they wear.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.