Three were never a crowd, and to prove it Israel and Andrés, creative directors of the Spanish brand HOSOI, invite Charlie Smits to their patterned game of colors and frivolity: “xCHARLIE”. Tribals, Teletubbies, and barbed wires define this alien review of the analog world viewed from the perspective of generation Z.

Own prints and an urban style of 100% Spanish clothing make HOSOI an easily recognizable brand, with energetic imagery far from established genres and labels. Charlie Smits is a 21-year-old illustrator born in Palma de Mallorca.
From a young age his passion was painting and after finishing his artistic studies he moved to Madrid where his work is currently focused.

Now available at

Photography by Jesús Leonardo
Art direction by Charlie Smits
3D Art by Felipe Sierra
Model: Bendi Gonzalez