Heron Preston’s Great Reminder: Nike is Bigger Than Sneakers
by Adriano Batista
Heron Preston, New York-based designer and founder of an eponymous brand, has no illusions about his entry point to Nike. “Growing up, I was always a sneakerhead,” he says. “That was the only kind of Nike product I was really engaged with — sneakers, sneakers, sneakers.”
Fast forward to Preston’s early twenties, he’s working at Nike and his eyes are open to the brand’s breadth of output. With the Nike HP Tailwind, Preston’s grabbed an opportunity to share his discovery more broadly.
“Nike is an innovation company; there are so many innovations that I don’t think the majority of my community is aware of,” Preston says. “I really wanted to laser-focus on something different beyond sneakers. So that’s why I decided to choose to create these Tailwind sunglasses with Nike as my first collab.”
www.nike.com
Valentino Pre-Fall 2019
HOSOI 2019 PLASTIC
actual
Heron Preston’s Great Reminder: Nike is Bigger Than Sneakers
previous
Valentino Pre-Fall 2019
next
HOSOI 2019 PLASTIC
Eugenio Elverdin photographed by Lucas Ricci and styled by Gaston Olmos, in exclusive for Fucking Young! Online.
There’s a particular kind of freedom that comes with movement, and AMBUSH’s Spring/Summer 2026 collection, “Tribe on the Move,” captures that feeling.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
Paris Fashion Week witnessed Steven Passaro’s Moonlit Lover Spring/Summer 2026 collection, an exemplar of the aftermath of love encountered after midnight and gone before sunrise.
Because home should never be denied to anyone. In a world where home shouldn’t be a privilege but a right, artist and activist Charlie Smits is stepping up. Smits has teamed up with Fundación… »
Simon Porte Jacquemus has fulfilled his dream, and in the process, he continues to invite us to dream with him.
We checked in with Takuya Morikawa to talk process, evolution, and the foundation in the essence of creation.
Berlin Fashion Week saw the return of Milk of Lime, fresh off their Berlin Contemporary win, with their Spring/Summer 2026 collection, CHIME.
Craig Green’s Spring/Summer 2026 collection feels like a half-remembered dream with shapes you recognize, but shifted just enough to make you look twice.
Photographer Denzil Jacobs presents a selection of eclectic looks photographed on the streets of Paris during Men’s Paris Fashion Week, outside Amiri, Rick Owens, 3.Paradis, Kidsuper and more, exclusively for Fucking Young!
Ikko Ohira photographed by Luis May and styled by Timothée Geny La Rocca, in exclusive for Fucking Young! Online.
At Paris Men’s Fashion Week, NAMESAKE’s Spring/Summer 2026 collection, INNERCHILD, didn’t just show clothes but also memories.
Designer Andrea Pompilio maps a wardrobe for modern nomads, one that looks collected rather than curated.
Louis Vuitton has always been about journeys, both literal and imaginative.
VIKTORANISIMOV chose an unlikely stage for its first Berlin Fashion Week presentation: a former telecommunications bunker, now The Feuerle Collection museum.
After the show, designer Feng Chen Wang caught up with us, to open up about the emotion behind this collection, and the brand’s evolving identity – accompanied by backstage moments captured by Leiya Wang.
Take a look at DOUBLET’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at KIDSUPER’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
For Camiel Fortgens’ SS26, models walked the actual streets of Paris during Fashion Week, portable speakers in hand, each playing a fragment of the show’s soundtrack.
Singer-songwriter HUMBE is Mexico’s breakout pop star, leading us into a new era of sentimental pop.
Created with artist Samuel de Sabóia, the lineup weaves together regeneration, spirituality, and a question: What does the future of fashion look like?
ZIGGY CHEN’s PRITRIKE doesn’t shout. It hums like the low, steady pulse of rain on summer earth.
For their SS26 show, the adidas and Yohji Yamamoto collaboration traded the standard runway for something more visceral: a four-act performance directed by choreographer Kiani Del Valle.
After showing off-calendar for two seasons in a presentation format, the 2023 LVMH Prize-nominated designer Kartik Kumra is now the first Indian designer to be on the official menswear calendar.
SANKUANZ’s Spring/Summer 2026 collection finds its heartbeat in Tara, the Tibetan Buddhist goddess who exists between two worlds, both enlightened and earthly.
Creative director Julian Klausner builds his first men’s collection for the house like a love letter to contradictions.
Fashion often pretends to have answers. TAAKK’s Spring/Summer 2026 collection prefers questions.
Doublet doesn’t ask you to change the world. It just shows what happens when fashion remembers where it comes from.
The idea is simple but clever: take the rigid codes of a gentleman’s wardrobe and soften them for the heat.
For SS26, Hung La’s LỰU ĐẠN closes its trilogy “MAYHEM,” “YOU DON’T BELONG HERE,” and now “NO MAN’S LAND”, with a collection that stares straight at the people society ignores.
