Heron Preston, New York-based designer and founder of an eponymous brand, has no illusions about his entry point to Nike. “Growing up, I was always a sneakerhead,” he says. “That was the only kind of Nike product I was really engaged with — sneakers, sneakers, sneakers.”
Fast forward to Preston’s early twenties, he’s working at Nike and his eyes are open to the brand’s breadth of output. With the Nike HP Tailwind, Preston’s grabbed an opportunity to share his discovery more broadly.
“Nike is an innovation company; there are so many innovations that I don’t think the majority of my community is aware of,” Preston says. “I really wanted to laser-focus on something different beyond sneakers. So that’s why I decided to choose to create these Tailwind sunglasses with Nike as my first collab.”
Benjamin Brouillet, designer of BYHD, and Marine Cuq, designer of DDP Revival, worked together to create a collaboration that celebrates the best days of both of their early years.
The Sims and Moschino collaboration is exciting for fans of both brands as it is a partnership between two industry leaders both known for a celebration of individuality.
Wekafore unveiled the campaign for its second installment of the “SPIRIT” series, shot by Vitalik Melnikov & Sendoa Cardoso and styled by Rebeca Suero.
The store will run for a limited time of two weeks only selling exclusive upcycled, reworked and remade pieces from Liam’s archive, designed and created by Liam solely for the store.
