Heron Preston, New York-based designer and founder of an eponymous brand, has no illusions about his entry point to Nike. “Growing up, I was always a sneakerhead,” he says. “That was the only kind of Nike product I was really engaged with — sneakers, sneakers, sneakers.”
Fast forward to Preston’s early twenties, he’s working at Nike and his eyes are open to the brand’s breadth of output. With the Nike HP Tailwind, Preston’s grabbed an opportunity to share his discovery more broadly.
“Nike is an innovation company; there are so many innovations that I don’t think the majority of my community is aware of,” Preston says. “I really wanted to laser-focus on something different beyond sneakers. So that’s why I decided to choose to create these Tailwind sunglasses with Nike as my first collab.”
The FW19 show, led by Italian Creative Director Riccardo Tisci, was aimed to satisfy the longing of multiple target audiences, making it sparingly accessible for “all”.
Demna Gvasalia’s tenure at Vetements has come to an end, as the designer eagers to follow “new ventures”, according to a statement released by the Zurich-based label over the weekend.
Los Angeles-based streetwear brand Mike’s Deli decided to take a different approach for this new season by creating surreal and infused with a sense of humor images to promote its new collection.
Virgil Abloh, artistic director of the Louis Vuitton men’s collections, has splashed the new collection of accessories for the next Fall/Winter 2019 with rainbow colors.
