Etnia Barcelona introduces “BE ANARTIST”, its new global campaign inspired by the icons of cinema and art, by the photographer Biel Capllonch.
Based on the artistic avant-gardes, Etnia Barcelona has created a Manifesto and an Anartist Decalogue, composed by 11 commandments, to deepen in its brand identity and to claim that the brand is more than color, culture and quality: Etnia Barcelona is independent, rebellious and daring. A brand that does whatever it wants whenever it wants, a brand that’s free. “Anartist” is everyone who believes that standards are unnecessary, that stereotypes corrupt creativity and that people should fight against them to find their own way to express themselves, through their critical, demanding and individual power.
“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenge the viewer, provoking him. Filled with film references, the campaign photos recall mythical movie scenes such as “A Clockwork Orange”, “The Big Lebowski” or ”Pulp Fiction” and they are a tribute to movie directors such as Hitchcock, Lynch, the Coen Brothers or Kubrick. All of the pictures have a common element: all the Anartists are wearing Etnia Barcelona’s glasses.
To make this campaign the eyewear brand longed to collaborate with Biel Capllonch, photographer bounded to the image of the Sonar Music Festival from many years, for its transgressive aesthetics and cultural references. His work is irreverent and high influenced by the world of cinema, strengthening the cinematographic aspect of his photos. This is precisely what he has done for the “BE ANARTIST” campaign, capturing the “Anartist” essence of Etnia Barcelona in each of the scenes.
Because each glass reveals an attitude and a different way to understand and look at the world. More at www.etniabarcelona.com
Luka Bitchikashvili and Alessio Ricardo photographed by Marc Medina and styled by Dave Waldorf with SS19 pieces from SITUATIONIST, in exclusive for Fucking Young! Online.
This season, inspiration comes from recontextualizing, repurposing and elevating ideas and materials to transform them into a completely new collection.
For Spring/Summer 2019 the brand delivered a retro mood with special attention to detail, making a good use of ‘tying’, ‘layering’, and ‘combining’ without never lose the wearability of their pieces.
A far cry from his youngster days singing backing vocals to Destiny’s Child tracks and listening to the cult album The Miseducation of Lauryn Hill growing up.
Talent incubator Fashion East announced its new menswear designer line-up to receive support and showcase as part of its menswear scheme in January 2019.
Makeo is a second hand online store, created by Eme Rock and Roberto Piqueras where you can find a selection of streetwear garments. Their goal is to make a reinvention of the thrift shops and vintage with a contemporary look. They want to make their customers conscious about sustainable fashion, global environment and street culture.
“The more beautiful the sky, the more hopeless the neighborhood.”
Cover feat. Jhona Burjack at Next Models shot by Kito Muñoz
“And even if we change neighborhoods, cities or countries, we always carry with us that sense of personal transformation that a piece of land, with its buildings, parks, bars, and people, has given us. We are almost certain to hang on to a sense of gratitude and nostalgia for it.”
