SS17 sees the debut collaboration between British shoe-makers Dr. Martens and Parisian fashion collective Vetements. Both brands are proud to be non-conformist, innovative, and they seek to redefine established thinking. Something Dr. Martens did back in the 60s with the introduction the then revolutionary Airwair sole, and Vetements are now doing by democratizing the fashion cycle, making fashion more accessible and immediate.
Drawing on Dr. Martens decades of expert craftsmanship and fusing the traditional with Vetements cutting-edge, urban aesthetic, the resulting pair of boots nods to the industrial heritage of Dr. Martens while being truly contemporary.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.