Welcome to Diesel Island! In 2011 Diesel sets off to create a brave new world for the braves and terminally stupid. The previous Diesel campaign was all about being stupid and for the Spring/Summer 2011 ad campaign they’re not giving up on that notion.

“We, at Diesel, have a stupid dream. What would it be like to start a nation from scratch? To take what is great from the countries we know and ditch what is bad. To re-write the laws. To right social wrongs. A country for only the brave.  WELCOME TO DIESEL ISLAND. LAND OF THE STUPID & HOME OF THE BRAVE.”