For the the 20th anniversary of the Mercurial we made our way over to London where Nike presented a new 360 fit, its best boot yet. With new advancement in Nike Flyknit technology, it has become a game changer with fit at its focal point. The Mercurial Superfly 360 and Mercurial Vapor 360 wrap the entire foot in Nike Flyknit.
“This new innovation hugs the foot and eliminates the gaps between the foot and the soleplate. In fact, it eliminates the soleplate altogether,” explained Max Blau, VP of Nike Football Footwear.
Jetting in from all over the world, we weren’t the only ones in town to celebrate along with football royalty. We got the hype from fashion and music with Off-White’s Virgil Abloh, Wizkid, and Kim Jones. The traction itself is more like a claw than a hoof, so we were ready to test the new technology on the football pitch.
Divided into teams headed captains Virgil, Kim, Alex Bruzzi) head buyer at Undefeated), Wizkid and Lee of ALYX we got a preview of playing in these new trainers. Virgil also took to the stage to offer a first look at the Nike x Off White Jersey, and Off White Mercurial VaporMax at the Innovation Summit.
We also had time to check out the Jersey Shop and make our own Fucking Young! gear before discovering the new England and Nigeria football gear which you will be seeing a lot of at the 2018 World Cup in Russia.
The real celebration party began where all of London’s cool kids, including Skepta, decked out in their favorite Nike’s, partied alongside some of football’s biggest stars including Ronaldo, Paris Saint-Germain talisman Neymar, Manchester United’s Alexis Sanchez and new Arsenal signing Pierre-Emerick Aubameyang at Printworks in South London, before heading further south to the Kai Kai party for Nike.
Take a look below at some of the best looks and cool people captured by the lens of Marc Medina during the SS19 edition of CIFF, in exclusive for Fucking Young!
Set at the industrial Lokomotivværkstede, the show opened up with minimal intensity with Elias Gozal behind the decks to a highly anticipated crowd looking forward to see where the young label goes next.
Revisiting his tailoring roots, Asbjørn looks beyond streetwear and yet again blurs the lines between tailoring and sportswear – finding that sweet spot between formal and casual.
Six extremely fit military men kicked off the show by dashing down the runway outside Fitness DK at the newly opened gathering point BLOX set on the harbor.
AINT is a young unisex brand started two years ago. Jan and his partner in crime Michal design their pieces in London and ethically produce them in Poland using Italian fabrics and Swiss Riri hardware. Their production is ecologically and sustainable; everything is 100% made in the EU.
Models walked out in vintage-inspired pieces, reconstructed denim, hoodies, oversized suits and athletic wear that played with the ongoing trend of lux and streetwear with an upcycled aesthetic.
This season continues to take inspiration from Copenhagen kids growing up in the Danish welfare state, the same kids that you can find around the industrial docks.
It was hard to deny the political atmosphere and that MUF10 has something to say about the life and clothing of immigrants and refugees and more particular, a very anti-stance on the recently placed burqa and niqab ban.
White denim ensembles, cozy patterned sweaters, and lots of flowy, printed silk shirts brought a touch fjord nouveau riche it’s a mix of outerwear and cool.
Hosted in partnership with CIFF’s creative director Kristian Andersen, ‘Enlightment’ is just one of the ideas to strengthen CIFF’s pursuit in becoming one of the world’s leading destinations for creativity.
For its first museum solo exhibition, 69 presents a survey of its groundbreaking clothing along with a selection of irreverent and inventive videos and photographs that blur the line between promotional material and artwork.
