For the the 20th anniversary of the Mercurial we made our way over to London where Nike presented a new 360 fit, its best boot yet. With new advancement in Nike Flyknit technology, it has become a game changer with fit at its focal point. The Mercurial Superfly 360 and Mercurial Vapor 360 wrap the entire foot in Nike Flyknit.
“This new innovation hugs the foot and eliminates the gaps between the foot and the soleplate. In fact, it eliminates the soleplate altogether,” explained Max Blau, VP of Nike Football Footwear.
Jetting in from all over the world, we weren’t the only ones in town to celebrate along with football royalty. We got the hype from fashion and music with Off-White’s Virgil Abloh, Wizkid, and Kim Jones. The traction itself is more like a claw than a hoof, so we were ready to test the new technology on the football pitch.
Divided into teams headed captains Virgil, Kim, Alex Bruzzi) head buyer at Undefeated), Wizkid and Lee of ALYX we got a preview of playing in these new trainers. Virgil also took to the stage to offer a first look at the Nike x Off White Jersey, and Off White Mercurial VaporMax at the Innovation Summit.
We also had time to check out the Jersey Shop and make our own Fucking Young! gear before discovering the new England and Nigeria football gear which you will be seeing a lot of at the 2018 World Cup in Russia.
The real celebration party began where all of London’s cool kids, including Skepta, decked out in their favorite Nike’s, partied alongside some of football’s biggest stars including Ronaldo, Paris Saint-Germain talisman Neymar, Manchester United’s Alexis Sanchez and new Arsenal signing Pierre-Emerick Aubameyang at Printworks in South London, before heading further south to the Kai Kai party for Nike.
Luca Gudagnino’s first tv project is a coming-of-age story about love, passion, and the search for emotional freedom starring our cover-boy Jack Dylan Grazer
Presenting its collection in Los Angeles for the first time, AMIRI’s Spring/Summer 2021 represents a proud homecoming and tribute to West Coast culture.
As part of the Spring/Summer 2021 Pre-Collection, Louis Vuitton launches LVxNBA, the first capsule collection for men in a three-year partnership with the NBA under the artistic direction of Virgil Abloh.
Altaroma does not betray expectations and with meticulous attention, it selects young promises, visionary artists, brands of the made in Italy tradition.
Inspired by vintage references of boxing and wrestling fighters, this collection consists of different garments ranging from sportswear to underwear and swimwear.
From Lana Del Rey to Harry Styles and Pharell Williams, Yoann Lemoine mainly known as Woodkid has already collaborated with some of the main pop culture’s shining lights. When he released his first record “The Golden Age”… »
From the 99 applications, received by the ModaLisboa Association, the 10 young designers were selected to show their collections during the phase one of the Sangue Novo contest.
Originally a work shoe, during the 1950s the loafer found space in the casual wardrobe, perfect for school uniform and a ‘Preppy’ style. They became famous in Italy in the 1970s with their characteristic brushed leather, hand-sewn borders in penny… »
Wyatt Cushman, Chris Cassano, Kyle Skopec, Collin James, and Spencer Hrycay, shot by Mark Mendez and styled by Aldrin del Carmen, in exclusive for Fucking Young! Online.
Hollywood actor and amateur skateboarder, Jack Dylan Grazer fronts our Spring/Summer 2020 Olympic Issue shot by Kapturing in 2028 Olympic host city of Los Angeles. While 16-year-old Grazer empowers kids to go out and claim their own piece to skate on, the Olympics can also connect to fond childhood memories. We also look at it for inspiration and a call for togetherness.
