For the the 20th anniversary of the Mercurial we made our way over to London where Nike presented a new 360 fit, its best boot yet. With new advancement in Nike Flyknit technology, it has become a game changer with fit at its focal point. The Mercurial Superfly 360 and Mercurial Vapor 360 wrap the entire foot in Nike Flyknit.
“This new innovation hugs the foot and eliminates the gaps between the foot and the soleplate. In fact, it eliminates the soleplate altogether,” explained Max Blau, VP of Nike Football Footwear.
Jetting in from all over the world, we weren’t the only ones in town to celebrate along with football royalty. We got the hype from fashion and music with Off-White’s Virgil Abloh, Wizkid, and Kim Jones. The traction itself is more like a claw than a hoof, so we were ready to test the new technology on the football pitch.
Divided into teams headed captains Virgil, Kim, Alex Bruzzi) head buyer at Undefeated), Wizkid and Lee of ALYX we got a preview of playing in these new trainers. Virgil also took to the stage to offer a first look at the Nike x Off White Jersey, and Off White Mercurial VaporMax at the Innovation Summit.
We also had time to check out the Jersey Shop and make our own Fucking Young! gear before discovering the new England and Nigeria football gear which you will be seeing a lot of at the 2018 World Cup in Russia.
The real celebration party began where all of London’s cool kids, including Skepta, decked out in their favorite Nike’s, partied alongside some of football’s biggest stars including Ronaldo, Paris Saint-Germain talisman Neymar, Manchester United’s Alexis Sanchez and new Arsenal signing Pierre-Emerick Aubameyang at Printworks in South London, before heading further south to the Kai Kai party for Nike.
Eric Jess and Alexander Roth photographed by Mitchell Phun in Long Island (New York), and styled with pieces from Prada, in exclusive for Fucking Young! Online.
Inspired by the ‘All You Can Eat’ seafood buffets of Las Vegas and directly referencing the SS19 show invite, Liam presents an exclusive capsule collection
Photographer Marc Medina and stylist Juan Camilo Rodriguez teamed up to create this story shot in the Gothic Quarter of Barcelona, for the FW18-19 “NEIGHBORHOOD” issue of Fucking Young! magazine.
Lou Solaire is a brand new project hailing from the French capital, composed by Philippe Mousseigne (Noir Coeur, Eddy de Pretto, Gothking, Gatha) and Maxime de Guibert (Princess Thailand, Pales).
Versace unveiled its Resort 2019 lookbook, featuring August Alexander, Gabriel Thiam, Igor Kapitanets, and Niccolo Patti, shot by Greg Swales and styled by Giorgio Ammirabile.
Back in January, we got a glimpse of VIBE HARSLØF’s second collaboration with Facetasm during Paris Fashion Week Men’s AW19 and then caught up with the jewelry designer on her home turf during Copenhagen Fashion Week. In… »
Lately, we’ve seen the evolution from belt bags to cross-body styles and now smaller pouches like Jacquemus‘ ‘Le Pitchou’ that can be comfortably worn around your neck.
The up and coming French artist 7 Jaws recently revealed his new single ShinChan along with the music video directed by Maky Margaridis, known for his work with Belgian and French rappers.
Fascinated by the process of how a caterpillar blossom into a majestic butterfly, the inspiration is found throughout the entire ‘Windborne Adaptation’ collection.
Lisbon is constantly evolving and you end up discovering new places and new people that make you fall in love over and over again with the Portuguese capital.
Twelvepieces is the young high fashion streetwear brand created by the Danish designer, Amir Hassan, who merges fashion and powerful political and social messages by creating 12 pieces of each style per collection with strong storytelling behind it.
“The more beautiful the sky, the more hopeless the neighborhood.”
Cover feat. Jhona Burjack at Next Models shot by Kito Muñoz
“And even if we change neighborhoods, cities or countries, we always carry with us that sense of personal transformation that a piece of land, with its buildings, parks, bars, and people, has given us. We are almost certain to hang on to a sense of gratitude and nostalgia for it.”
