For the the 20th anniversary of the Mercurial we made our way over to London where Nike presented a new 360 fit, its best boot yet. With new advancement in Nike Flyknit technology, it has become a game changer with fit at its focal point. The Mercurial Superfly 360 and Mercurial Vapor 360 wrap the entire foot in Nike Flyknit.
“This new innovation hugs the foot and eliminates the gaps between the foot and the soleplate. In fact, it eliminates the soleplate altogether,” explained Max Blau, VP of Nike Football Footwear.
Jetting in from all over the world, we weren’t the only ones in town to celebrate along with football royalty. We got the hype from fashion and music with Off-White’s Virgil Abloh, Wizkid, and Kim Jones. The traction itself is more like a claw than a hoof, so we were ready to test the new technology on the football pitch.
Divided into teams headed captains Virgil, Kim, Alex Bruzzi) head buyer at Undefeated), Wizkid and Lee of ALYX we got a preview of playing in these new trainers. Virgil also took to the stage to offer a first look at the Nike x Off White Jersey, and Off White Mercurial VaporMax at the Innovation Summit.
We also had time to check out the Jersey Shop and make our own Fucking Young! gear before discovering the new England and Nigeria football gear which you will be seeing a lot of at the 2018 World Cup in Russia.
The real celebration party began where all of London’s cool kids, including Skepta, decked out in their favorite Nike’s, partied alongside some of football’s biggest stars including Ronaldo, Paris Saint-Germain talisman Neymar, Manchester United’s Alexis Sanchez and new Arsenal signing Pierre-Emerick Aubameyang at Printworks in South London, before heading further south to the Kai Kai party for Nike.
Designers Archie Dickens, Federico Protto, Pu Tianqu, Saskia Lenaerts, Victor Huarte and Vitor Antunes, showed their collections at the SANGUE NOVO platform, during Moda Lisboa.
Patrick de Padua showed a Spring/Summer 2019 collection featuring deconstructed silhouettes between fair and oversized, as well as overlapping of materials, in an assumed streetwear/sportswear DNA.
The style has been created through the overlaying of multiple references, divided between a return to formal wardrobe and a more cool attitude in relation to self-comfort.
Kolovrat showed its Spring/Summer 2019 collection in Lisbon, featuring vivid colors, embedded in the democratic expression, “where every fabric, every pattern, every cut transports us to a life of liberation”.
Andrew Coimbra’s Spring/Summer 2019 collection explores the carefree spirit of summer in the city; lightweight, loose, and bubbling with cheeky spontaneity.
Alexandra Moura’s collection for the upcoming Spring/Summer season reinforces the history of the designer and her childhood, evoking the holidays in Trás-os-Montes, near the frontier— Vila Verde da Raia.
This Fall/Winter 2018, challenge the elements with Sky’s the Limit by Lacoste L!VE, a streetwear collection featuring unisex outerwear and warm fabrics to handle the cold winter.
Jonas Toft Simonsen at Unique Models photographed by Lasse Wind and styled by Denis Bjerregaard & Sabina Simmelhag, in exclusive for Fucking Young! Online.
Caleb Carrillo at MP Management Los Angeles photographed by David Gerry and styled with pieces from Maor Luz, Calvin Klein, and Diesel, in exclusive for Fucking Young! Online.
Belgian designer Glenn Martens, creative director of Y/PROJECT will present the new Fall/Winter 2019-20 menswear collection in Florence with a special event.
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