Browns has always been one to look to the future, and during these days when we don’t really know what the future holds, they are bringing the community together, reminding us that we are one great big family with stories to tell and that the future is now.
Looking to the future they just launched Family Affair spotlighting the rising stars of the creative world as well as its pioneers they are inviting a series of guest editors to curate and commission content with their friends, family, and long-time collaborators. Browns will be highlighting a network of individuals and collectives from varying creative disciplines including image-makers, designers, producers, models, stylists, activists and more.
Week one will be guest-edited by poet and activist Kai-Isaiah Jamal who weaves through the notions of solidarity and optimism alongside designer Charles Jeffrey, singer and chef Denai Moore with filmmaker Nadira Amrani, producer Sweyn-j as well as image-making duo Pedro Ferreira and Enantios Dromos.
Family Affair kicks off a three-part quarterly series of initiatives for 2020 which looks to celebrate Browns and how it’s been moving fashion-forward under the chapters of, Future, Icons, and Seduction. Chapter One: Future brings three months of brand stories and creative exchanges in partnership with a future-facing generation. Tyler Psarras, Brand Engagement Director says, “Our 2020 chapters were set out to span and inspire all creatively driven brand facets from online storytelling to in-store installations and product collaborations. We are creating engaging content that supports our community of creatives and designers which in turn inspires our customers and audience. We pride ourselves on storytelling with our global community, distilling the spirit of Browns and wrapping up our brand values into content which feels authentic to who we stand for not only as a retailer but as a brand. As always, everything we do has a twist and a unique point of view – that’s the unexpected essence of Browns and kindness continues to run through all that we touch – it’s this that gives our concepts purpose.”
Browns is also proud to support the BFC Foundation Fashion Fund for the COVID-19 Crisis, a continuation of our ongoing commitment to British fashion and the BFC NEWGEN initiative – our pledge to both designers and the next generation of talent. Holli Rogers, CEO says, “Being responsive to change has always been at the forefront of retail, and whilst Browns has always been fashion-forward, we are a people and values-driven business. Our designers are the foundation of Browns and we have supported our British and international design talent, both next generation and established for 50 years. More than ever connectivity, collaboration, and unity are key. For this reason, we are acutely aware of the economic pressures these smaller brands are under and in an attempt to help minimize the impact of these uncertain times, we will not cancel orders. The team and I at Browns are here to talk, listen and find solutions with all of our brands.” Browns has also increased its support to the crisis fund by 50% to show unwavering support for the BFC and its designers.
