Bensimon, the everyday “friend” that seduces all generations
by Fucking Young!
The story behind the iconic footwear brand started with the indispensable white tennis shoe, which has become the must-have accessory, whatever the season. In the seventies, Serge Bensimon followed in his father’s footsteps and learned how to import military surplus. Then, he quickly realized the impact it had on the world of fashion. This was the start of the Bensimon journey, one that has seen the
Bensimon shoe offering expand from this essential white tennis shoe to a range covetable styles that are available in an array of various color-ways.These tennis shoes have become a classic accessory in French fashion.
Timeless, this essential collection of basics are stylish yet comfortable, combining the casual with luxury. And who has never worn a pair of Bensimon sneakers? The tennis shoes have been worn by celebrities including Andrew Garfield and Gary Oldman.
Another notable step in the brand’s evolution is the various designer collaborations that the brand has launched; from Jean Paul Gautier to Chanel, Bensimon has expanded its offering with collaboration collections that prove the brand’s ability to become, over the years, the everyday ‘friend’ that seduces all generations.
With 55 stores throughout France and Europe and 1,500 stockists worldwide, Bensimon, a family heritage brand, is the most authentic and affordable luxury shoe of the world.
www.bensimon.com
Ricardo Andrez Spring/Summer 2018
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