Sorry iPhones: The watch is not dead, dammit. Look to new buzzed-about brand, Baume, brought to one’s wrist by Swiss-based luxe goods company, Richemont, who owns brands like Cartier and Chloé. The Baume watches have a few things going for them: affordable, unisex, completely customizable, and, perhaps most head-turning, sustainable. No animal-based or precious materials are used, and unused components are recycled or re-used. Interchangeable watch straps are made from natural, up-cycled or recycled fabrics such as cork, cotton, linen, alcantara and recycled PET. Even the packaging is doing the eco-conscious thing, made from FSC-certified paper and cardboard. In other words, you can look good and feel like a good person at the same time.
The watches are clearly geared to the young, stylish consumer. Proof is in the invite-only parties. In other words, I’m still in recovery post-partying it up a few nights in Malibu at the Baume Beach house — imagine Lana Del Rey’s home in her “High By The Beach” music video, albeit immaculately furnished, meets a sartorial-sleek side of the mega-mansions in ‘Big Little Lies.’ Particularly millennial was the intimate launch party. The bash featured a small acoustic set from Troye Sivan, which resulted in the LA creatives/club kids (and Adam Lambert) getting into a downright tizzy, with the crashing waves as the dreamy backdrop. The open-bar and the ‘90s-heavy DJ sets made up for the seagulls shitting on my Forever 21.
Leading up to the bash, the Baume team somehow impressively convinced me, a frequent mess, to participate in picking up litter on Zuma Beach, which made sense since they partnered with Waste Free Oceans. Move over transcendental meditation, the experience was actually very soul-soothing. Additional highlights during the week included witnessing an AquaTru water filter transform a Diet Coke into H20. Magic. I even hiked the Rocky Oaks where I refrained from smoking, forgot to reapply my SPF, and regretted wearing all black. All of the aforementioned earthiness was on Baume brand — their main goal is focusing and hopefully inspiring other brands to design for a better future. (They aptly use the hashtag #designforabettertomorrow, by the way.) Besides Sivan, the watches are getting the cool kid cosign from artists like Love Watts and Sarah Babah, who have insane Instagram followings, and who hosted a dinner at the beach house. Stereotype alert: Millennials love to stand out, and Baume can make that happen via a configurator on their website where users can choose from over 2000 variations.
For you, LA cool kids, a sea of intimate Instagram stories-friendly events will continue to go down at the beach house until mid-June, so have fun trying to get that invite.
Take a look below at some of the best looks and cool people captured by the lens of Marc Medina during the SS19 edition of CIFF, in exclusive for Fucking Young!
Set at the industrial Lokomotivværkstede, the show opened up with minimal intensity with Elias Gozal behind the decks to a highly anticipated crowd looking forward to see where the young label goes next.
Revisiting his tailoring roots, Asbjørn looks beyond streetwear and yet again blurs the lines between tailoring and sportswear – finding that sweet spot between formal and casual.
Six extremely fit military men kicked off the show by dashing down the runway outside Fitness DK at the newly opened gathering point BLOX set on the harbor.
AINT is a young unisex brand started two years ago. Jan and his partner in crime Michal design their pieces in London and ethically produce them in Poland using Italian fabrics and Swiss Riri hardware. Their production is ecologically and sustainable; everything is 100% made in the EU.
Models walked out in vintage-inspired pieces, reconstructed denim, hoodies, oversized suits and athletic wear that played with the ongoing trend of lux and streetwear with an upcycled aesthetic.
This season continues to take inspiration from Copenhagen kids growing up in the Danish welfare state, the same kids that you can find around the industrial docks.
It was hard to deny the political atmosphere and that MUF10 has something to say about the life and clothing of immigrants and refugees and more particular, a very anti-stance on the recently placed burqa and niqab ban.
White denim ensembles, cozy patterned sweaters, and lots of flowy, printed silk shirts brought a touch fjord nouveau riche it’s a mix of outerwear and cool.
Hosted in partnership with CIFF’s creative director Kristian Andersen, ‘Enlightment’ is just one of the ideas to strengthen CIFF’s pursuit in becoming one of the world’s leading destinations for creativity.
For its first museum solo exhibition, 69 presents a survey of its groundbreaking clothing along with a selection of irreverent and inventive videos and photographs that blur the line between promotional material and artwork.
