This June, as football’s UEFA European Championships return to France—for the third time ever and the first since 1984—all eyes are on the in-demand French-born footballer Paul Pogba, including those of famed German photographer Juergen Teller.
To capture the kinetic energy and passionate connection between athletes and their fans, adidas has commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still-life photography in the build-up to the tournament. The result: a raw, intimate portrait of the player—one of 21st-century football’s most dynamic and exciting personalities—and a rare fusion of art, fashion, and sport.
This photography project marks the latest collaboration between Pogba and adidas, who signed the 23-year-old star player for a long-term partnership in March of 2016. At the time, Pogba was quoted as saying: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.” He also added: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me.”
Pogba’s adidas collaboration includes co-created product, beginning with his first boot: an exclusive laceless ACE 16+ PURECONTROL model in Pogba’s favorite colors of black and gold. An extremely limited number of pairs of the special boot will be produced and given exclusively to the player. The boot features a matte black upper and gold sole plate, with the iconic three stripes detailed in gold. The insole carries a special message that speaks to the heart of adidas and Pogba’s partnership: “I’m Here to Create.”
Last night, sivasdescalzo presented the new menswear collection by London streetwear brand, Aries Arise in Madrid as part of their disruptive Fall/Winter 2018 campaign.
Diesel took some of the hate received as a brand, like “Diesel is Dead” and “Diesel is not cool anymore” showing them with pride and turning them into unique items.
Marcus Huang graduated from Shih-Chien University this summer. His collection titled “Self-Destruct Mechanism” exist for one sole purpose: to warn people.
Bernhard Willhelm has clear ideas and a lot to tell. He is a natural provocateur, a conscious dissident. His fashion is a courageous, unbridled warning to the rampant respectability, conformism, and the fake anti-conformism.
It’s midnight on a Friday night in 1999… Basement Jaxx is blasting through the speakers of your bedroom stereo and your pre-gaming on Vodka/7ups with your girls!
Josef Lazo and Andreas Schmidl dream, experiment, have fun. Their Lazoschmidl is an outrageous love declaration to the contemporary man, to the real big-boy.
The iconic Jumpman within the Paris Saint-Germain circle shows just how huge of a market this is for Jordan and that his Royal Airness goes beyond basketball to being an overall icon in sport and style.
