This June, as football’s UEFA European Championships return to France—for the third time ever and the first since 1984—all eyes are on the in-demand French-born footballer Paul Pogba, including those of famed German photographer Juergen Teller.
To capture the kinetic energy and passionate connection between athletes and their fans, adidas has commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still-life photography in the build-up to the tournament. The result: a raw, intimate portrait of the player—one of 21st-century football’s most dynamic and exciting personalities—and a rare fusion of art, fashion, and sport.
This photography project marks the latest collaboration between Pogba and adidas, who signed the 23-year-old star player for a long-term partnership in March of 2016. At the time, Pogba was quoted as saying: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose adidas because we have shared passions and values. adidas has the same vibe as I do, on and off the pitch.” He also added: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me.”
Pogba’s adidas collaboration includes co-created product, beginning with his first boot: an exclusive laceless ACE 16+ PURECONTROL model in Pogba’s favorite colors of black and gold. An extremely limited number of pairs of the special boot will be produced and given exclusively to the player. The boot features a matte black upper and gold sole plate, with the iconic three stripes detailed in gold. The insole carries a special message that speaks to the heart of adidas and Pogba’s partnership: “I’m Here to Create.”
After a couple of years going there, we already know what to expect: an eclectic mix of new menswear brands and established ones, great food, cool people and cool parties. But still, there’s always something exciting and new.
Take a look at Designskolen Kolding and Kongelige Danske Kunstakademis Skoler MA Graduate Show, photographed by Marc Medina during Copenhagen Fashion Week, in exclusive for Fucking Young!
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The new Jean//phillip Spring/Summer 2018 collection entitled DE(SIR)E explores the unlikely meet cut between the strict army man and formal and traditional tailoring.
Comprised of four of the brand’s best-loved fragrances, Comme des Garçons Parfums’ ‘Pocket Collection’ allows you to discover new scents and switch between them as the mood takes you.
New wave athleisure brand gingko presents its collection “SEAMAN” featuring model Vitor Lodi. The brand focuses on wardrobe staples in minimalist, monochromic, and logo-less designs with “hidden-detail” sensibility.
Matvey Serednev at Bacca Models captured and styled by Denis Gladkov with pieces from Saint Laurent, Marni or Eton in exclusive for Fucking Young! Online.
Falko Nickel, Janne Punkari, Jarno Parkkima, Joe Skilton, Steve Morell and Thilo Garus lensed by Jeremy Dufort and styled by Lotta Volkova, for the Spring/Summer 2017 cover story of Man About Town magazine.
