Your Pleasure Is Now: SITRE Drops Pleasure Boost Vol. 2
by Adriano Batista
SITRE’s latest drop, Pleasure Boost Vol. 2, isn’t just an upgrade; it’s a manifesto. The Danish intimacy brand has taken their bestselling oil and dialed it up, doubling the CBD concentration to 2% for a formula that relaxes muscles, heightens sensitivity, and turns every touch into something deeper.
The campaign, shot by Tue Blichfeldt, feels like stepping into a world where pleasure is tangible. Models are captured in warm, intimate portraits, their skin glowing under makeup by Natali Rasch. The images don’t just showcase a product, they pull you in, blurring the line between viewer and participant. It’s raw, it’s sensual, and it refuses to shy away from the idea that pleasure is as much about power as it is about feeling good.
Cecilie Hjelmager, SITRE’s co-founder, puts it plainly: pleasure isn’t frivolous. It’s healing. It connects us, eases stress, and even benefits physical health. And the oil itself is built to match that philosophy. The blend of argan, sunflower, and wheat germ oils nourishes skin while boosting blood flow, and Centella Asiatica adds a layer of calming, collagen-boosting care. Every ingredient serves a purpose, just like every detail, from the dermatologically tested, vegan-certified formula to the eco-conscious packaging, reflects the brand’s commitment to making pleasure safe, accessible, and free from compromise.
Check out the campaign images below:
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