Y/PROJECT Spring/Summer 2024
by Gabriel Córdoba Acosta
Glenn Martens did it again, yes. He has once more pulled out all his heavy artillery and left everyone speechless, especially those attending the presentation of his Spring/Summer 2024 collection in Paris on the occasion of Fashion Week, who at the end gave the Belgian a long session of applause, including Renzo Rosso, founder of the OTB group to which Diesel belongs, also creatively directed by the designer.
The industrial-style building located at 17 Rue du Faubourg Poissonnière was the stage chosen to unveil the looks that made up the line. Everything was designed to fit in with the proposal, characterised mainly by the extravagant silhouettes and the volumes present in the jackets with XL hoods, as well as the fabrics used in the clothes, where denim could not be missing. Glenn loves this, and moreover, nobody knows how, but every season he manages to make this material become the coolest of all; maybe that’s why part of Generation Z worships him and does the impossible to be close to him and breathe his own air. Incredible but 100% true. Surely next S/S will see many of them wearing lavender, yellow, or burgundy denim items.
Martens is a genius and he turns everything upside down and makes it fun and avant-garde, even the architecture of his hometown, Bruges, which has served as an inspiration to design this work. Buying his creations is an investment and over time that is proving to be true. Everything is a sure bet, from the logo T-shirts that make us ignore the silent luxury style so prevalent today, to the twisted pieces worn with work boots, which by the time they hit the market will be a bestseller and sell out.
Here is all that Y/PROJECT had to offer in the French capital. Enough and more for a couple of seasons. Check out the collection below:


















The Song Of Achilles
Russell Athletic by Pull&Bear: The Collaboration That Leads Varsity Style
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.
Mode Suisse proved itself, once again, to be a vital platform for Switzerland’s diverse and inspirational fashion community.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
The brand’s latest collection draws inspiration from a specific place and moment: the ‘UraHara’ movement of 1990s Tokyo.
Salomon ADVANCED exists in both the past and the future. It is a concept built on history, shaped by decades of trial and discovery.
The campaign, shot in the heart of Notting Hill, is a modern interpretation of Britishness, seen through the lens of Paul’s own curious spirit and his love for collecting the unexpected.