This Fall/Winter 2015 season Y-3 takes flight, back to the days of the original pioneer, the forerunners of modern aviation. Back to the men and women who dared to go further, higher, and faster than ever before, and to the time where human achievement pushed the boundaries for all.
This FW15 campaign takes the nostalgia of the golden age of flight into the modern world of the bold 3 stripes and Yohji Yamamoto’s high-tech designs.
Shot by Harley Weir and directed by Lloyd&Co, the campaign images evoke a heroic and ethereal nature through distorted senses of height and perspective, creating an extreme sense of vertigo. The aviators display bold and graphic shapes iconic to the Y-3 brand, cast against a clear blue sky, as the wind picks up and creates flight and movement in an otherwise sharp and tailored sense of military-inspired apparel.
The FW15 film plays out this sense of vertigo even further, not knowing which way is up or down, the aviators appear to be in constant flight. Historic notions of code breaking and aviation radar chatter reverberate throughout, messages from mission control guiding the flight. The campaign showcases the high-tech, military-inspired apparel in an ethereal world of aerial imagery and blue skies, translated into print, digital, a mood video, in-store displays and supplementary materials.
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.