Y-3 Fall/Winter 2014 Campaign
by Adriano Batista
The Y-3 Fall/Winter 2014-15 campaign, shot by Cedric Buchet with creative direction by Lloyd & Co, visualizes Y-3’s examination of superhero vision for the season with two main characters – the hero and the villain.
Superheroes might be the world’s only remaining hope. This is the message of a playful, surreal, and optimistic Y-3 collection and its subsequent marketing materials that examine the tension of good vs. evil. This dichotomy of opposing forces is the underpinning of this season’s story, creating a powerful, visible energy that resonates in the movements of the characters through fight-inspired scenes. This struggle is most strongly demonstrated in the corresponding Fall/Winter 2014-15 campaign video where the conflict truly comes to life. The characters slowly emerge from the haze of smoke to face-off against one another in the ultimate battle to find “Justice for All”.
The core of the campaign focuses on graphic color, daring patterns, and an illustrative palette, all adopted from the theme of Japanese Manga, a source of inspiration for Y-3’s graphic and bold Fall/Winter 2014-15 collection. The vivid primary color codes borrowed from the looks – along with halftone pattern treatments – stem directly from this comic book inspired theme. Line screen dot treatments applied over campaign imagery seamlessly blend in and out over the characters, giving the sensation that our two opponents could leap out of the artwork and into reality at any moment.
Director of Photography/Editor: Bill Stepanoski
Styling: Jodie Barnes
Hair and Make-Up Artists: Holli Smith and Adrien Pinault
Models: Adam Butcher and Katya Riabinkina
Kesse Donkor by Niclas Heikkinen
Little Ashes
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
